Direct Holidays turns to online video to push 2010 breaks

by Elizabeth Clifford-Marsh, revolutionmagazine.com 02-Jul-09, 12:57

LONDON - Direct Holidays has created its first online video campaign with a series of tongue-in-cheek creatives showing everyday scenarios with a holiday twist.

The campaign, created by Outside the Box, and distributed by Unruly Media, promotes the release of the operator's 2010 summer holiday brochure.

The videos highlight the benefits holidaymakers can get by booking direct instead of through third-party operators.

Three 60 second clips portraying every day scenarios in the boardroom, the cafe and the classroom, with a ‘surprise' holiday element such as a greasy spoon chef appearing naked in scuba equipment.

Direct Holidays is owned by Thomas Cook.