Cooliris threatens to breathe life into the banner ad

by Andrew McCormick, revolutionmagazine.com 20-Aug-09, 09:46

LONDON - Cooliris, a tech company that claims it can turn web browsing into a cinematic experience, has packed its technology into a banner ad; a move that threatens to breathe life into online display.

The company has made it easy for users to view images, videos and web pages from a simple banner ad that opens up into an interactive wall that displays content in a Minority Report-style.

In the US, Cooliris has signed up advertisers while it is also at the start of a plan to expand internationally. Previously, Cooliris was only available as a download but the company has recently packed its technology into a banner ad, that advertisers can buy. On clicking-through, the ad takes users to an interactive wall that can display the advertiser's wares.