Puma teams with Xbox 360 for the release of Forza Motorsport 3

by Dan Leahul, revolutionmagazine.com 28-Aug-09, 14:45

LONDON - Microsoft has entered a marketing partnership with sports apparel brand Puma to hype the release of Forza Motorsport 3 on the Xbox 360.

This collaboration will ensure prominent Puma branding within the Forza Motorsport 3 game worldwide and includes a series of joint marketing initiatives across Europe and North America.

Cross-promotional activity for Microsoft's Forza Motorsport franchise, a consistent top seller, includes the design of a Forza branded Puma shoe, to do be developed to coincide with the game launch in October.

Exclusive gaming nights in selected Puma shops will be also be held, where fans can preview the game before purchase.

Regular Forza content will also feature on the recently re-launched PumaMotorsport.com.

Xbox has also announced that the Puma supplied driver Natacha Gachnang will be the 'Face of Forza' for a pan-European PR programme.

Puma outfits Gachnang for her professional role within the FIA Formula Two Championship, and will provide apparel and accessories to Microsoft event staff throughout the tour, and across all trade events and conferences at which Microsoft will exhibit Forza Motorsport 3.

Antonio Bertone, chief marketing officer of Puma said: "The Forza Motorsport association is the perfect fit for our brand. This partnership enables us to capitalize on the energy and excitement that accompanies a huge release such as Forza, and push the PUMA Motorsport brand into a new and exciting arena. We're delighted to be working with Microsoft on this."