RSPCA unleashes augmented reality elephant

by Jennifer Whitehead, revolutionmagazine.com 26-Oct-09, 15:30

LONDON - The RSPCA ihas become one of the first charities to use augmented reality in a marketing campaign, as part of its push to stop wild animals from being used in circuses.

The AR is one of the more simple executions, allowing users to print out a mask to put around their head, which appears on camera as an elephant's head.

It is part of the RSPCA's Big Stop Circus push, which calls on the minister for animal welfare, Jim Fitzpatrick, to put a ban on circuses from keeping wild animals, including elephants.

The campaign is being seeded through Twitter, leading people to a dedicated campaign site encouraging visitors to retweet the campaign; write to their MP; and spread the word further via email, Facebook and other sites.