Renault channel to run on Sky
LONDON - Renault is to launch its online video content service on the Sky platform.
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The channel will roll out before the end of the year and feature content developed by TV production house RDF.
'Renault TV is a great opportunity to explain more of the brand story to those researching their purchase,' said Renault UK marketing director Phil York.
In January, Renault will kick off a brand campaign to promote its upcoming range of electric vehicles, with the strapline 'Driving the change'.
Volkswagen-owned marque Audi recently announced it is to axe its Sky TV channel to focus exclusively on distributing video content online.
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