Newspaper first to go live with public Google Wave

by Staff, revolutionmagazine.com 03-Nov-09, 14:30

LONDON - Following the hype around the launch of Google Wave, German newspaper Welt Kompakt has become one of the first to launch a public Wave, helping readers interact with the title.

The newspaper, which styles itself as the 'little sister' of national daily Die Welt, is thought to be the first on Google Wave, using the real time service to interact with its readers.

It already has a presence on Facebook, YouTube and Twitter, where it is making use of the new Twitter Lists feature to make more of its content available. This link will take you through to the public Welt Kompakt Google Wave but be warned, it has a lot of messages in it and most of them are in German.

All these efforts are to help the title appeal to young readers with lots of money to spend, or "young educated and high-income readers in the cities," as Jan Bayer, publishing director of Die Welt group, put it. The changes are being advertised in a campaign running across online and offline media.