Outgoing? Think you're cool? You must own an iPhone

by Andrew McCormick, revolutionmagazine.com 04-Nov-09, 10:42

LONDON - iPhone owners have become familiar with being bracketed in some commonly referred-to groupings along the lines of early-adopter, intelligentsia and tech-savvy. But a new study by Retrevo sheds light on some less desirable traits common in owners of Apple's famous touchscreen phone.

The study found that compared with other mobile owners, iPhone owners are more likely to see themselves as media buffs, extrovert and intellectual.

However, one in five iPhone users feel they have to turn to the handheld device to get their kicks: 20 per cent of iPhone users watch porn on their handset on a regular basis, found Retrevo.

An interesting approach to relationships also seems to be a common trait among iPhone users. One in three iPhone owners has texted or emailed their significant other to break up while one in three say that if their partner had out of date gadgets it would be a turn off.

But at least some get their cummupence: one in four iPhone users has been dumped by their partner because they spend too much time on their mobile device.

The study involved 445 iPhone users in the US.