Sailor Jerry hands digital work to Elvis

by Jennifer Whitehead, revolutionmagazine.com 06-Nov-09, 12:45

LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis as part of plans to consolidated more of its marketing efforts in to one agency.

Elvis has been appointed to handle digital activity as well as sales promotion and in-bar activity for the brand. Neither Elvis nor Sailor Jerry could be reached at the time of writing.

Incumbent digital agency Weapon7 declined an invitation to repitch for the work, having created Sailor Jerry's current website, which draws in content from external sites as well as Sailor Jerry promotions.