Direct Marketing

Confusion over 'muddled' EU legislation on cookies

Confusion over 'muddled' EU legislation on cookies

Confusion has arisen over the revised EU telecoms directive's ruling on cookies, with conflicting views about its ruling on mandatory opt-in for sites wanting to store cookies.

 
Confusion over 'muddled' EU legislation on cookies

Confusion over 'muddled' EU legislation on cookies

Confusion has arisen over the revised EU telecoms directive's ruling on cookies, with conflicting views about its ruling on mandatory opt-in for sites wanting to store cookies.

 
O2 reviews £10m digital marketing account

O2 reviews £10m digital marketing account

O2 is reviewing its digital marketing account, currently held by Agency Republic, and plans to announce the name of the successful agency in the first quarter of 2010.

 
T-Mobile revealed as source of data theft involving 'thousands' of customers

T-Mobile revealed as source of data theft involving 'thousands' of customers

T-Mobile has been confirmed as the source of an illicit sale of personal details belonging to thousands of mobile phone customers.

 
 

Direct Marketing News

AGENCY FOCUS: what is it that digital creative directors do exactly?

AGENCY FOCUS: what is it that digital creative directors do exactly?

by Noelle McElhatton, marketingdirectmag.co.uk, 26-Nov-09, 12:27

They're the hottest, most sought-after breed of agency worker right now...but does anyone outside agency walls know what digital creatives...

 
CREATIVE STRATEGY - John Lewis got its Christmas mailer out early. But is it a cracker or a turkey?

CREATIVE STRATEGY - John Lewis got its Christmas mailer out early. But is it a cracker or a turkey?

by Simon S Kershaw, marketingdirectmag.co.uk, 26-Nov-09, 12:02

For direct communications to achieve that delicate balance between crass commercialism and ah-factor Christmasness ain't easy. Simon Kershaw scruitinises an...

 
Premier Inn seeks shop for CRM task

Premier Inn seeks shop for CRM task

by Noelle McElhatton, marketingdirectmag.co.uk, 26-Nov-09, 11:39

LONDON - Premier Inn, the Whitbread-owned budget hotel chain, has called a review of its customer relationship marketing account.

 
Mars' luxury pet-boarding chain mypetstop appoints Gratterpalm to ad account

Mars' luxury pet-boarding chain mypetstop appoints Gratterpalm to ad account

by Staff, marketingmagazine.co.uk, 26-Nov-09, 10:10

LONDON - mypetstop, the Mars-owned network of pet boarding and care centres, has appointed Leeds-based Gratterpalm as its new advertising...

 
First Direct founder Peter Simpson in consumer insight start-up

First Direct founder Peter Simpson in consumer insight start-up

by Noelle McElhatton, marketingdirectmag.co.uk, 26-Nov-09, 07:20

LONDON - Peter Simpson, a founder of pioneering direct-to-consumer bank First Direct and a former commercial director of HSBC, is...

 

Blogs

Blog avatar

IBM turns to crowd sourcing to develop new campaign
By Staff / The Wall

Perperami has done it and now IBM, Microsoft and others are turning to crowd sourcing to develop new ad campaigns and incorporate the findings with...

 
 
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NY Times readers offered discounts to e-edition in tie-up with Samsung
By Staff / The Wall

The New York Times focus on paid content is turning to its e-edition in a deal with Samsung that gives readers a discount on a netbook computer for...

 
 

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