Direct Marketing
Confusion over 'muddled' EU legislation on cookies
Confusion has arisen over the revised EU telecoms directive's ruling on cookies, with conflicting views about its ruling on mandatory opt-in for sites wanting to store cookies.
- Read the full article here
- Public give their views on behavioural targeting
- Eyre pins hope on IAB code
Confusion over 'muddled' EU legislation on cookies
Confusion has arisen over the revised EU telecoms directive's ruling on cookies, with conflicting views about its ruling on mandatory opt-in for sites wanting to store cookies.
- Read the full article here
- Public give their views on behavioural targeting
- Eyre pins hope on IAB code
Twitterers to be given shares for promoting address-less delivery concept
An entrepreneur is giving 111 Twitterers free shares for retweeting a message promoting delivery service SendSocial.
- Read the full article here
- UK Twitterers are 'young liberal Londoners'
- Twitter to launch paid-for corporate accounts this year
O2 reviews £10m digital marketing account
O2 is reviewing its digital marketing account, currently held by Agency Republic, and plans to announce the name of the successful agency in the first quarter of 2010.
- Read the full article here
- O2 hands £1m PR account to Blue Rubicon without pitch
- O2 launches marketing plans for Giffgaff network
T-Mobile revealed as source of data theft involving 'thousands' of customers
T-Mobile has been confirmed as the source of an illicit sale of personal details belonging to thousands of mobile phone customers.
- Read the full article here
- T-Mobile recruits musicians in ad campaign
- Mobile market's quiet brand breaks global ad drive
Direct Marketing News
AGENCY FOCUS: what is it that digital creative directors do exactly?
by Noelle McElhatton, marketingdirectmag.co.uk, 26-Nov-09, 12:27
They're the hottest, most sought-after breed of agency worker right now...but does anyone outside agency walls know what digital creatives...
CREATIVE STRATEGY - John Lewis got its Christmas mailer out early. But is it a cracker or a turkey?
by Simon S Kershaw, marketingdirectmag.co.uk, 26-Nov-09, 12:02
For direct communications to achieve that delicate balance between crass commercialism and ah-factor Christmasness ain't easy. Simon Kershaw scruitinises an...
Premier Inn seeks shop for CRM task
by Noelle McElhatton, marketingdirectmag.co.uk, 26-Nov-09, 11:39
LONDON - Premier Inn, the Whitbread-owned budget hotel chain, has called a review of its customer relationship marketing account.
Mars' luxury pet-boarding chain mypetstop appoints Gratterpalm to ad account
by Staff, marketingmagazine.co.uk, 26-Nov-09, 10:10
LONDON - mypetstop, the Mars-owned network of pet boarding and care centres, has appointed Leeds-based Gratterpalm as its new advertising...
First Direct founder Peter Simpson in consumer insight start-up
by Noelle McElhatton, marketingdirectmag.co.uk, 26-Nov-09, 07:20
LONDON - Peter Simpson, a founder of pioneering direct-to-consumer bank First Direct and a former commercial director of HSBC, is...
Blogs
IBM turns to crowd sourcing to develop new campaign
By Staff /
The Wall
Perperami has done it and now IBM, Microsoft and others are turning to crowd sourcing to develop new ad campaigns and incorporate the findings with...
NY Times readers offered discounts to e-edition in tie-up with Samsung
By Staff /
The Wall
The New York Times focus on paid content is turning to its e-edition in a deal with Samsung that gives readers a discount on a netbook computer for...
Jobs
- Commercial and New Business Director, Guinness Care and Support
- £70,000 pa, South East England
- Account Director, Barker Graves
- £45k, Central London
- Retention Marketing Manager, Hastings Direct
- Up To £35,000, South East England
