Direct Marketing

MPS wins Royal Mail approval with biodegradable envelope
Direct mail and print company Mail and Print Services (MPS) has created the first fully-biodegradable window envelope to be approved by Royal Mail.
- Read the full article here
- Unopened direct mail rates fall in 2008
- Unpersonalised direct mail seen as worse for the environment

MPS wins Royal Mail approval with biodegradable envelope
Direct mail and print company Mail and Print Services (MPS) has created the first fully-biodegradable window envelope to be approved by Royal Mail.
- Read the full article here
- Unopened direct mail rates fall in 2008
- Unpersonalised direct mail seen as worse for the environment

IDM overhauls digital and data categories for 2009 awards
The IDM has given a complete overhaul to the digital and data sections of its 2009 Business Performance Awards to reflect the impact they have on current practices.
- Read the full article here
- IDM appoints Debbie Williams to chair B2B council
- IDM holds 'biggest graduation ceremony yet'

YMCA England launches Christmas homeless appeal
Youth development charity YMCA England is launching a Christmas appeal to help fund emergency services for vulnerable homeless young people during winter.
- Read the full article here
- Mobile Interactive Group wins Shelter contract
- Armed forces charity looks to DMS to boost donations

Alico appoints Euro RSCG 4D for integrated drive
Alico, the life insurance and wealth management provider, has appointed Euro RSCG 4D to handle its global digital and direct marketing account.
- Read the full article here
- UPS selects Euro RSCG 4D for regional digital account
- Carrefour China selects Euro RSCG 4D to handle digital
Direct Marketing News
Booktrust launches radio campaign to promote Bookstart programme
by Jacquie Bowser, Brand Republic, 21-Nov-08, 14:45
LONDON - Reading charity Booktrust has launched a radio campaign to raise awareness of its free book-gifting programme Bookstart.
Rapier faces repitch for £1.5m Digital UK direct marketing brief
by Jennifer Whitehead, Brand Republic, 21-Nov-08, 14:30
LONDON - Digital UK, the body in charge of managing the switch-off of analogue television, is hunting for a direct...
Asda launches digital magazines shop with free offer
by Staff, Brand Republic, 20-Nov-08, 12:15
LONDON - Asda is offering free digital copies of the top 100 consumer magazines to the first 10,000 people to...
Foot Shop brings in Occam for database assistance
by Jacquie Bowser, Brand Republic, 20-Nov-08, 11:45
LONDON - Specialist footwear retailer Foot Shop has appointed data services company Occam to streamline its customer database.
Campbell departs Targetbase Claydon Heeley
by Daniel Farey-Jones, Brand Republic, 20-Nov-08, 11:00
LONDON - Targetbase Claydon Heeley deputy chairman Leo Campbell has left the agency to concentrate on a consultancy he has...
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