Direct Marketing
Clients hail Royal Mail strike deferral as 'early Christmas present'
The UK's biggest users of direct mail have expressed their relief at the deferral of strikes that have crippled UK direct mail and e-commerce over the past five weeks.
- Read the full article here
- Royal Mail mounts campaign to defy union
- Postal strikes called off until after Christmas
Clients hail Royal Mail strike deferral as 'early Christmas present'
The UK's biggest users of direct mail have expressed their relief at the deferral of strikes that have crippled UK direct mail and e-commerce over the past five weeks.
- Read the full article here
- Royal Mail mounts campaign to defy union
- Postal strikes called off until after Christmas
BrightHouse launches £1.5m direct response and awareness campaign
BrightHouse, the rent-to-buy furniture and electronics retailer, is mounting a £1.5m awareness and direct response campaign to promote its "pay weekly" service.
- Read the full artcicle here
- Rent-to-own retailer BrightHouse thrives in recession
- Meet BrightHouse's head of marketing Alan Beesley
TNT courier service reaps benefits from the Royal Mail strike
TNT said it is gaining business in the courier part of its operation thanks to strikes by Royal Mail workers but postal operations are suffering.
- Read the full article here
- Consumers not put off internet shopping despite strike
- Are brands hit by strike communicating effectively?
Economic recovery is 'LUV-shaped' says Sir Martin Sorrell
WPP saw with like-for-like revenues dropping almost 9% in the third quarter, but with direct and internet revenues "least affected" by the economic downturn.
- Read the full article here
- WPP blocked in legal fight with Spot Runner
- WPP's fortunes improve slightly in third quarter
Direct Marketing News
Luxury mobile brand Vertu appoints Black Sun for CRM drive
by Noelle McElhatton, marketingdirectmag.co.uk, 09-Nov-09, 12:22
LONDON - Vertu, the luxury mobile phone brand, has appointed Black Sun in a CRM drive to boost the value...
CREATIVE STRATEGY - Why on earth did Microsoft approve these dull ads for Windows 7?
by Simon S Kershaw, marketingdirectmag.co.uk, 09-Nov-09, 10:44
Microsoft scaled creative heights with Crispin Porter + Bogusky's 'I'm a PC' campaign. So the marketing of its new Windows...
Eurostar launches direct response campaign to mark anniversary
by Noelle McElhatton, marketingdirectmag.co.uk, 09-Nov-09, 10:10
LONDON - Eurostar is launching a two-phase campaign to celebrate its 15th anniversary, the first element of which is a...
Cannes Lions-winning creative James Sinclair joins Aviva and Disney agency Balloon Dog
by Noelle McElhatton, marketingdirectmag.co.uk, 09-Nov-09, 09:00
LONDON - James Sinclair, a former creative director at Leo Burnett and TBWA and a Cannes Lion winner, has joined...
Peugeot's multi-tasking game gathers phone numbers
by Jennifer Whitehead, Brand Republic, 06-Nov-09, 11:05
LONDON - Euro RSCG 4D Digital has created a game challenging people to multi-task on their computer and phone as...
Blogs
Amazon opens up affiliate marketing on Twitter
By Caroline McGuckian /
The Revolution Media Blog
So it may only seem like five minutes ago but all the way back in July I commented on Amazon's policy of rejecting affiliate commissions for sales...
Making sense of the Twitter explosion with geolocation
By Gordon Macmillan /
Gordon's Republic
Twitter is about to make life a whole lot easier to navigate, with the introduction of what it is calling Geolocation, which will help finding...
Jobs
- Account Director, Barker Graves
- £45k, Central London
- CRM Marketing Manager, Sony United Kingdom
- Excellent Package circa £55k, South East England
- Commercial and New Business Director, Guinness Care and Support
- £70,000 pa, South East England
- Retention Marketing Manager, Hastings Direct
- Up To £35,000, South East England
