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Direct Marketing
MA chief Keitch set to step down in two weeks
DMA chief Robert Keitch is stepping down in two weeks, with the DMA's directors and senior staff covering his duties until a successor is named.
- Read the full article here
- DMA holds meeting with Lord Mandelson's right hand man
- DMA chief spokesman does PR media blitz
MA chief Keitch set to step down in two weeks
DMA chief Robert Keitch is stepping down in two weeks, with the DMA's directors and senior staff covering his duties until a successor is named.
- Read the full article here
- DMA holds meeting with Lord Mandelson's right hand man
- DMA chief spokesman does PR media blitz
Barclaycard rolls out its Freedom rewards programme
Barclaycard has today (17 March) officially launched its Freedom customer rewards programme which is supported by major brands.
- Read the full article here
- Barclaycard unveils new Rollercoaster TV ad
- Orange partners with Barclaycard to launch credit card
Development charity appoints TDA to donor acquisition brief
Practical Action, the development charity, has appointed TDA to handle its digital and direct marketing activity.
- Read the full article here
- Practical Action embarks on Christmas charity drive
- Whitewater creates Practical Action insert campaigns
Proximity London holds on to BBC TV Licensing DM account
The BBC has retained Proximity London to handle the direct marketing for the coporation's TV Licensing business.
Direct Marketing News
Barclaycard rolls out Freedom rewards programme
by Alex Brownsell, marketingmagazine.co.uk, 17-Mar-10, 09:50
LONDON - Barclaycard has today officially launched its Freedom customer rewards programme.
DMA chief to step down in two weeks
by Daniel Farey-Jones, Brand Republic, 16-Mar-10, 12:25
LONDON - DMA chief Robert Keitch is stepping down in two weeks, leaving the DMA's directors and senior staff to...
Development charity appoints TDA to donor acquisition brief
by Matt Williams, Brand Republic, 15-Mar-10, 11:26
LONDON - Practical Action, the development charity that aims to enhance lives in some of the world's poorest areas, has...
New business leagues 2010
campaignlive.co.uk, 12-Mar-10, 08:00
View the full versions of the agency new business leagues published in Campaign magazine.
Proximity London holds on to BBC TV Licensing DM account
by Matt Williams, campaignlive.co.uk, 11-Mar-10, 16:55
LONDON - The BBC has retained Proximity London to handle the direct marketing for its TV Licensing business.
Blogs
Untelligent coupons
By Ian Moore /
Devil's Advocate
On Saturday I replenished my footie first aid kit in Boots. At the checkout they gave me a £5 voucher off Ruby and Millie. Another one. (Last...
CRM - a wild goose chase?
By Alan Mitchell /
Reinventing marketing
It was about 15 years ago, with the 1996 publication of Don Peppers and Martha Rogers’ book ‘The One to One Future’, that the notion of...
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