Direct Marketing
Elvis wins Honda pan-Euro digital and DM
Honda has appointed Elvis to handle its pan-European direct marketing and digital advertising account after a pitch against undisclosed agencies.
- Read the full article here
- Honda 'live every litre' by Grey
- W&K creatives take top honours at the Annas
Elvis wins Honda pan-Euro digital and DM
Honda has appointed Elvis to handle its pan-European direct marketing and digital advertising account after a pitch against undisclosed agencies.
- Read the full article here
- Honda 'live every litre' by Grey
- W&K creatives take top honours at the Annas
Royal Mail and CWU agreement allows more unaddressed mail
Royal Mail and the Communication Workers Union have agreed a deal allowing the state-owned operator to deliver more door-to-door material.
- Read the full article here
- Royal Mail's sustainable service reaches 100 million deliveries
- ITV appoints Royal Mail's Adam Crozier as chief executive
Lucozade Sport to roll out 'biggest' campaign for World Cup
Lucozade Sport's 'biggest' marketing campaign to date will promote its affiliation with the England football team and sponsorship of ITV's coverage of the FIFA World Cup.
- Read the full article here
- Lucozade plots heavyweight push across sub-brands
- ITV World Cup coverage to be sponsored by Hyundai and Lucozade
Initiative extends Tesco relationship with €15m Ireland media business
Mediabrands' Initiative has extended its relationship with Tesco, the world's third largest retailer, after winning its media duties in Ireland.
- Read the full article here
- BMW appoints Initiative in Poland
- Hertz appoints Initiative to affiliate account
Direct Marketing News
Proximity London holds on to BBC TV Licensing DM account
by Matt Williams, campaignlive.co.uk, 11-Mar-10, 16:55
LONDON - The BBC has retained Proximity London to handle the direct marketing for its TV Licensing business.
Market Location hires two from LBM
by Daniel Farey-Jones, Brand Republic, 11-Mar-10, 16:20
LONDON - Market Location has appointed Gareth Horton and Ben Rawes, both from LBM, as insight director and account director.
Roster agencies on alert as Philadelphia calls DM pitch
by Matt Williams, campaignlive.co.uk, 11-Mar-10, 12:15
LONDON - Kraft Foods is looking for an agency to handle the direct marketing account for its Philadelphia soft cheese...
Ruby wins Glenfiddich DM and digital tasks
by Kate Nettleton, campaignlive.co.uk, 11-Mar-10, 11:50
LONDON - Ruby has landed the direct marketing and digital account for the William Grant & Sons-owned whisky Glenfiddich.
Kitcatt Nohr picks up Visit Wales DM account
by Matt Williams, campaignlive.co.uk, 11-Mar-10, 11:15
LONDON - Visit Wales has appointed Kitcatt Nohr Alexander Shaw to handle its DM account.
Blogs
Ask the locals
By Greg Taylor /
Daily Poke
Alex Calderwood, a founder of the Ace Hotel chain (and named as ‘the next wave’ of hoteliers in Time magazine's list of top 100 business innovators)...
Reinventing marketing: six killer issues
By Alan Mitchell /
Reinventing marketing
My latest article in Marketing magazine is on theme of ‘ Brands as information services ’. Previous articles have looked at ‘...
