Direct Marketing
Proximity London holds on to BBC TV Licensing DM account
The BBC has retained Proximity London to handle the direct marketing for the coporation's TV Licensing business.
Proximity London holds on to BBC TV Licensing DM account
The BBC has retained Proximity London to handle the direct marketing for the coporation's TV Licensing business.
Elvis wins Honda pan-Euro digital and DM
Honda has appointed Elvis to handle its pan-European direct marketing and digital advertising account after a pitch against undisclosed agencies.
- Read the full article here
- Honda 'live every litre' by Grey
- W&K creatives take top honours at the Annas
Royal Mail and CWU agreement allows more unaddressed mail
Royal Mail and the Communication Workers Union have agreed a deal allowing the state-owned operator to deliver more door-to-door material.
- Read the full article here
- Royal Mail's sustainable service reaches 100 million deliveries
- ITV appoints Royal Mail's Adam Crozier as chief executive
Lucozade Sport to roll out 'biggest' campaign for World Cup
Lucozade Sport's 'biggest' marketing campaign to date will promote its affiliation with the England football team and sponsorship of ITV's coverage of the FIFA World Cup.
- Read the full article here
- Lucozade plots heavyweight push across sub-brands
- ITV World Cup coverage to be sponsored by Hyundai and Lucozade
Direct Marketing News
New business leagues 2010
campaignlive.co.uk, 12-Mar-10, 08:00
View the full versions of the agency new business leagues published in Campaign magazine.
Proximity London holds on to BBC TV Licensing DM account
by Matt Williams, campaignlive.co.uk, 11-Mar-10, 16:55
LONDON - The BBC has retained Proximity London to handle the direct marketing for its TV Licensing business.
Market Location hires two from LBM
by Daniel Farey-Jones, Brand Republic, 11-Mar-10, 16:20
LONDON - Market Location has appointed Gareth Horton and Ben Rawes, both from LBM, as insight director and account director.
Roster agencies on alert as Philadelphia calls DM pitch
by Matt Williams, campaignlive.co.uk, 11-Mar-10, 12:15
LONDON - Kraft Foods is looking for an agency to handle the direct marketing account for its Philadelphia soft cheese...
Ruby wins Glenfiddich DM and digital tasks
by Kate Nettleton, campaignlive.co.uk, 11-Mar-10, 11:50
LONDON - Ruby has landed the direct marketing and digital account for the William Grant & Sons-owned whisky Glenfiddich.
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