Direct Marketing

Royal Mail and CWU agreement allows more unaddressed mail

Royal Mail and CWU agreement allows more unaddressed mail

Royal Mail and the Communication Workers Union have agreed a deal allowing the state-owned operator to deliver more door-to-door material.

 
Royal Mail and CWU agreement allows more unaddressed mail

Royal Mail and CWU agreement allows more unaddressed mail

Royal Mail and the Communication Workers Union have agreed a deal allowing the state-owned operator to deliver more door-to-door material.

 
Lucozade Sport to roll out 'biggest' campaign for World Cup

Lucozade Sport to roll out 'biggest' campaign for World Cup

Lucozade Sport's 'biggest' marketing campaign to date will promote its affiliation with the England football team and sponsorship of ITV's coverage of the FIFA World Cup.

 
Initiative extends Tesco relationship with €15m Ireland media business

Initiative extends Tesco relationship with €15m Ireland media business

Mediabrands' Initiative has extended its relationship with Tesco, the world's third largest retailer, after winning its media duties in Ireland.

 
Agencies named 'best to work for' by Sunday Times

Agencies named 'best to work for' by Sunday Times

Glue London, Brand Learning, Meteorite and Elvis have all been named by the Sunday Times in its 'Best Small Companies to Work for' list.

 
 

Direct Marketing News

Royal Mail and CWU agreement allows more unaddressed mail

Royal Mail and CWU agreement allows more unaddressed mail

by Daniel Farey-Jones, marketingmagazine.co.uk, 09-Mar-10, 09:55

LONDON - Royal Mail and the Communication Workers Union have thrashed out an agreement lifting the threat of further industrial...

 
Lucozade Sport to roll out 'biggest' campaign for World Cup

Lucozade Sport to roll out 'biggest' campaign for World Cup

by Joe Thomas, marketingmagazine.co.uk, 06-Mar-10, 00:01

LONDON - Lucozade Sport is preparing its "biggest" marketing campaign to date to promote its affiliation with the England football...

 
Royal Mail offers advertisers transactional data

Royal Mail offers advertisers transactional data

by Daniel Farey-Jones, Brand Republic, 04-Mar-10, 13:40

LONDON - Royal Mail has licensed postcode-level product purchase data from eBay to launch a new tool for UK advertisers.

 
MPs and candidates warned to stick to DM rules

MPs and candidates warned to stick to DM rules

by Daniel Farey-Jones, Brand Republic, 04-Mar-10, 13:05

LONDON - Political parties have been warned by the Information Commissioner to "stay in line" with the rules on using...

 
Tesco Magazine launches one-off Dove Men + Care title

Tesco Magazine launches one-off Dove Men + Care title

by Anne Cassidy, marketingmagazine.co.uk, 04-Mar-10, 12:38

LONDON - Tesco Magazine's March/April issue will carry an accompanying mini title to promote the new Dove Men + Care...

 

Blogs

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Brand vs. Demand .... Research Report
By Richard Mabbott / Planning Diaries

  Last week over 100 delegates attended our first B2B Marketing Summit in the UK .   The event was held in Manchester...

 
 
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FT.com considers £2 daily charge
By Gordon Macmillan / Gordon's Republic

The Financial Times is saying it might charge around £2 a day to access FT.com and is to introduce Paypal. Micropayments are still being thought...

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