Direct Marketing
Clients hail Royal Mail strike deferral as 'early Christmas present'
The UK's biggest users of direct mail have expressed their relief at the deferral of strikes that have crippled UK direct mail and e-commerce over the past five weeks.
- Read the full article here
- Royal Mail mounts campaign to defy union
- Postal strikes called off until after Christmas
Clients hail Royal Mail strike deferral as 'early Christmas present'
The UK's biggest users of direct mail have expressed their relief at the deferral of strikes that have crippled UK direct mail and e-commerce over the past five weeks.
- Read the full article here
- Royal Mail mounts campaign to defy union
- Postal strikes called off until after Christmas
BrightHouse launches £1.5m direct response and awareness campaign
BrightHouse, the rent-to-buy furniture and electronics retailer, is mounting a £1.5m awareness and direct response campaign to promote its "pay weekly" service.
- Read the full artcicle here
- Rent-to-own retailer BrightHouse thrives in recession
- Meet BrightHouse's head of marketing Alan Beesley
TNT courier service reaps benefits from the Royal Mail strike
TNT said it is gaining business in the courier part of its operation thanks to strikes by Royal Mail workers but postal operations are suffering.
- Read the full article here
- Consumers not put off internet shopping despite strike
- Are brands hit by strike communicating effectively?
Economic recovery is 'LUV-shaped' says Sir Martin Sorrell
WPP saw with like-for-like revenues dropping almost 9% in the third quarter, but with direct and internet revenues "least affected" by the economic downturn.
- Read the full article here
- WPP blocked in legal fight with Spot Runner
- WPP's fortunes improve slightly in third quarter
Direct Marketing News
CLIENT OF THE WEEK - 'The postal strikes haven't shaken my faith in direct mail'
by Noelle McElhatton, marketingdirectmag.co.uk, 09-Nov-09, 17:20
Sarah Howe is the former marketing chief at BUPA brought into over-50s insurance brand RIAS to inject more digital into...
Barclaycard appoints Iris to UK direct marketing account
by Alex Brownsell, marketingmagazine.co.uk, 09-Nov-09, 16:20
LONDON - Barclaycard has hired Iris as its lead direct marketing agency in the UK.
Database giant InfoGroup, owners of B2B data specialists InfoUK, is up for sale, according to US media reports.
by Noelle McElhatton, marketingdirectmag.co.uk, 09-Nov-09, 14:36
LONDON - Potential buyers are lining up to view database giant InfoGroup, owners of B2B data specialists InfoUSA and InfoUK,...
Coke and McDonald's sign up to CoTweet
by Staff, revolutionmagazine.com, 09-Nov-09, 14:30
LONDON - Coca-Cola, McDonald's and Microsoft are among the brands that have signed up to use the services of a...
Groupe Aeroplan appoints former PepsiCo marketer David Johnston
by Joe Thomas, marketingmagazine.co.uk, 09-Nov-09, 14:25
LONDON - Groupe Aeroplan, the Canadian owner of the Nectar loyalty programme in the UK, has appointed former PepsiCo marketer...
Blogs
Amazon opens up affiliate marketing on Twitter
By Caroline McGuckian /
The Revolution Media Blog
So it may only seem like five minutes ago but all the way back in July I commented on Amazon's policy of rejecting affiliate commissions for sales...
Making sense of the Twitter explosion with geolocation
By Gordon Macmillan /
Gordon's Republic
Twitter is about to make life a whole lot easier to navigate, with the introduction of what it is calling Geolocation, which will help finding...
Jobs
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- £45k, Central London
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- Up To £35,000, South East England
