Direct Marketing
Royal Mail and CWU agreement allows more unaddressed mail
Royal Mail and the Communication Workers Union have agreed a deal allowing the state-owned operator to deliver more door-to-door material.
- Read the full article here
- Royal Mail's sustainable service reaches 100 million deliveries
- ITV appoints Royal Mail's Adam Crozier as chief executive
Royal Mail and CWU agreement allows more unaddressed mail
Royal Mail and the Communication Workers Union have agreed a deal allowing the state-owned operator to deliver more door-to-door material.
- Read the full article here
- Royal Mail's sustainable service reaches 100 million deliveries
- ITV appoints Royal Mail's Adam Crozier as chief executive
Lucozade Sport to roll out 'biggest' campaign for World Cup
Lucozade Sport's 'biggest' marketing campaign to date will promote its affiliation with the England football team and sponsorship of ITV's coverage of the FIFA World Cup.
- Read the full article here
- Lucozade plots heavyweight push across sub-brands
- ITV World Cup coverage to be sponsored by Hyundai and Lucozade
Initiative extends Tesco relationship with €15m Ireland media business
Mediabrands' Initiative has extended its relationship with Tesco, the world's third largest retailer, after winning its media duties in Ireland.
- Read the full article here
- BMW appoints Initiative in Poland
- Hertz appoints Initiative to affiliate account
Agencies named 'best to work for' by Sunday Times
Glue London, Brand Learning, Meteorite and Elvis have all been named by the Sunday Times in its 'Best Small Companies to Work for' list.
- Read the full article here
- NatMags and MediaCom among Sunday Times top 10 greenest companies
- I-level makes Sunday Times list of best companies to work for
Direct Marketing News
Royal Mail and CWU agreement allows more unaddressed mail
by Daniel Farey-Jones, marketingmagazine.co.uk, 09-Mar-10, 09:55
LONDON - Royal Mail and the Communication Workers Union have thrashed out an agreement lifting the threat of further industrial...
Lucozade Sport to roll out 'biggest' campaign for World Cup
by Joe Thomas, marketingmagazine.co.uk, 06-Mar-10, 00:01
LONDON - Lucozade Sport is preparing its "biggest" marketing campaign to date to promote its affiliation with the England football...
Royal Mail offers advertisers transactional data
by Daniel Farey-Jones, Brand Republic, 04-Mar-10, 13:40
LONDON - Royal Mail has licensed postcode-level product purchase data from eBay to launch a new tool for UK advertisers.
MPs and candidates warned to stick to DM rules
by Daniel Farey-Jones, Brand Republic, 04-Mar-10, 13:05
LONDON - Political parties have been warned by the Information Commissioner to "stay in line" with the rules on using...
Tesco Magazine launches one-off Dove Men + Care title
by Anne Cassidy, marketingmagazine.co.uk, 04-Mar-10, 12:38
LONDON - Tesco Magazine's March/April issue will carry an accompanying mini title to promote the new Dove Men + Care...
Blogs
Brand vs. Demand .... Research Report
By Richard Mabbott /
Planning Diaries
Last week over 100 delegates attended our first B2B Marketing Summit in the UK . The event was held in Manchester...
FT.com considers £2 daily charge
By Gordon Macmillan /
Gordon's Republic
The Financial Times is saying it might charge around £2 a day to access FT.com and is to introduce Paypal. Micropayments are still being thought...
