Direct Marketing News

Peugeot's multi-tasking game gathers phone numbers

by Jennifer Whitehead, Brand Republic, 06-Nov-09, 11:05

LONDON - Euro RSCG 4D Digital has created a game challenging people to multi-task on their computer and phone as part of a push to launch the Peugeot 3008 Crossover.

Lucci returns as GyroHSR's first creative services director

by Noelle McElhatton, marketingdirectmag.co.uk, 06-Nov-09, 06:30

LONDON - GyroHSR has appointed Max Lucci, a former creative director at Gyro before its merger with US agency HSR earlier this year, to the newly created role of creative services director of its London office.

POSTAL STRIKE LATEST - Clients hail Royal Mail strike deferral as "early Christmas present"

by Noelle McElhatton, marketingdirectmag.co.uk, 06-Nov-09, 06:30

LONDON - The UK's biggest users of direct mail have expressed their relief at the deferral of strikes that have crippled UK direct mail and e-commerce over the past five weeks.

BUPA's chief marketer joins RIAS with plans to boost digital response activity

by Noelle McElhatton, marketingdirectmag.co.uk, 06-Nov-09, 06:30

LONDON - Over-50s insurance brand RIAS has appointed BUPA's Sarah Howe as marketing director with a remit to increase the brand's use of digital channels in its direct marketing mix.

THE CEO Q&A - Carlson's UK chief Jonathan Harman on the agency's acquisition by Groupe Aeroplan

by Noelle McElhatton, marketingdirectmag.co.uk, 05-Nov-09, 15:29

Jonathan Harman, president of Carlson Marketing UK and EMEA, joined Carlson in 2006 after running RMG Connect and Claydon Heeley. With Carlson getting a new parent from next month, Harman's got a new challenge on his hands.

Chemistry brings in Harle as executive creative chief

by Claire Billings, Campaign, marketingdirectmag.co.uk, 05-Nov-09, 11:21

LONDON - Pete Harle, the former executive creative director of Targetbase Claydon Heeley, is joining Chemistry Communications in an equivalent role.

POSTAL STRIKE - Royal Mail mounts ad campaign to encourage staff to defy union

by Noelle McElhatton, marketingdirectmag.co.uk, 05-Nov-09, 11:07

LONDON - Royal Mail took full-page ads in national newspapers today and yesterday urging its staff to turn up for work tomorrow in defiance of the Communications Workers Union's national strike call.

Agency bosses too old and change resistant, claims Sorrell

by Gareth Jones in New York, revolutionmagazine.com, marketingdirectmag.co.uk, 05-Nov-09, 07:30

NEW YORK - WPP chief executive Sir Martin Sorrell claims that brands are not spending enough online because the people who run their agencies are too old and resistant to change.

Comments (3)

CREATIVE STRATEGY - Can Radox meet the challenge of an integrated campaign aimed at women?

by Simon S Kershaw, marketingdirectmag.co.uk, 05-Nov-09, 07:30

Radox delves into digital's bag of tricks to target women as part of an integrated campaign. So far, so good, but usually it's the copy that lets digital marketing down. Could Radox be the exception, Simon Kershaw asks?

Comments (1)

Targetbase Claydon Heeley hires digital and data duo

by Noelle McElhatton, marketingdirectmag.co.uk, 05-Nov-09, 07:30

LONDON - Omnicom-owned Targetbase Claydon Heeley has hired a data analyst from Tesco data house Dunnhumby and digital project director from agency Syzygy.