Direct Marketing News

TMN Group profits climb 10%

by Paul McNally, Brand Republic 05-Sep-08, 14:20

LONDON - TMN Group, which spans the direct marketing, data and market research sectors, has reported a 10% boost in like-for-like operating profits in its end-of-year results, published today.

Bernhoerster: executive vice president at Catalina Marketing

Catalina Marketing appoints Bernhoerster as executive vice president

by Nikki Sandison, Brand Republic, 05-Sep-08, 14:15

LONDON - Loyalty and promotions specialist Catalina Marketing has appointed Michael Bernhoerster as executive vice president and managing director of European operations.

Electrolux reviews below-the-line roster for all its brands

by Ed Kemp, Marketing , 05-Sep-08, 10:58

LONDON - Electrolux Major Appliances is reviewing its European agency roster which will see an increased emphasis on CRM, digital and experiential marketing.

Royal Mail introduces branded objects mail product

by Daniel Farey-Jones, Brand Republic, 04-Sep-08, 12:45

LONDON - Royal Mail has successfully piloted an offering that delivers selected consumers a box of assorted branded objects on a Saturday, and is to send out the next mailing to 30,000 opted-in consumers in October.

Royal Mail partners with advertisers to launch sampling initiative

by Alison Donnelly, Marketing , 04-Sep-08, 12:11

LONDON - Royal Mail has launched a direct marketing initiative which involves the delivery of boxes of free branded goods to consumers.

Matti Alderson: heads the new Direct Marketing Commission

Regulator appointed for the direct marketing industry

by Tristan O'Carroll, Media Week , 04-Sep-08, 10:55

LONDON - A new self-regulatory body for the UK's direct marketing industry, The Direct Marketing Commission, launched today (Thursday).

Marketing Databasics: partners Speed-Trap

Marketing Databasics partners with Speed-Trap to track web behaviour

by Paul McNally, Brand Republic, 04-Sep-08, 10:00

LONDON - Data analytics firm Marketing Databasics has signed a deal to use tracking technology from web monitoring specialist Speed-Trap on its clients' websites.

Agencies line up for ING's £4m DM task

by Matt Williams, Campaign , 04-Sep-08, 06:00

LONDON - ING Direct, the online savings bank, has called a review of its £4 million UK direct marketing account.

Piggy Lines...Carlson Marketing appointment

Carlson appoints DLKW's Piggy Lines as ECD

by Matt Williams, Campaign , 04-Sep-08, 05:50

LONDON - Carlson Marketing has hired Piggy Lines, the creative director at DLKW Dialogue, as its executive creative director.

Jeremy Morris...new head of DM for Orange

Orange appoints Jeremy Morris as head of DM

Campaign , 03-Sep-08, 16:55

LONDON - Orange has appointed Jeremy Morris, the head of acquisition of its Pay As You Go division, as its new head of direct marketing.

Orange names head of direct marketing

by Alison Donnelly, Marketing , 03-Sep-08, 16:25

LONDON - Orange has appointed Jeremy Morris as head of direct marketing. Morris has worked for five years with the brand's Pay As You Go team as head of acquisition.

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