Direct Marketing News
What this year's Cyber Lions winners can teach us
by Noelle McElhatton, marketingdirectmag.co.uk 03-Jul-09, 18:47
A strange thing happened the other day when I sent the news of the recent Cannes cyber winners to my agency colleagues, writes Lazar Dzamic, digital planning director at Kitcatt Nohr Alexander Shaw. It was an innocuous email, the kind of an email mosquito that swarms our offices every day. No big deal. Just a small act of sharing the news and, hopefully, some learning.
Tories 'would support sale of Royal Mail'
by Noelle McElhatton, marketingdirectmag.co.uk, 03-Jul-09, 10:58
LONDON - A Tory government would revive plans to sell a stake in Royal Mail, party insiders told the Financial Times yesterday.
Hunger campaign asks Al Gore to take on plight of the starving
by Ben Bold, Brand Republic, 03-Jul-09, 12:45
LONDON - Humanitarian organisation Action Against Hunger has launched a campaign asking former US presidential candidate and ethical campaigner Al Gore to make a film about the plight of starving children.
Wunderman wins Lufthansa UK DM
by staff, Campaign, marketingdirectmag.co.uk, 03-Jul-09, 11:11
LONDON - Lufthansa, the German airline, has appointed Wunderman to handle its UK direct marketing account.
APA launches new initiative for customer publishers
by John Reynolds, mediaweek.co.uk , 03-Jul-09, 10:55
LONDON - The Association of Publishing Agencies, the trade body for the customer publishing industry, has launched a new planning initiative as it looks to inprove communication with media agencies and lure more business to the industry.
Comparethemeerkat.com unveils latest TV ad and viral
by Ben Bold, Brand Republic, 03-Jul-09, 10:55
LONDON - Price comparison website Comparethemarket.com is this weekend unveiling its latest television and viral ad starring billionaire meerkat Aleksandr Orlov.
RBS appoints Engine to £20 million Privilege account
by Noel Bussey, campaignlive.co.uk , 03-Jul-09, 09:59
LONDON - Engine has picked up the £20 million Privilege business following a final pitch against Kitcatt Nohr Alexander Shaw and Geronimo.
Nunn to oversee integration at TBWA
Ian Darby, Campaign , 03-Jul-09, 06:30
LONDON - TBWA Group has hired Phil Nunn to a new senior role as it bids to create a more integrated structure.
Scattergun approach fails to realise email potential
by Staff, Brand Republic, 02-Jul-09, 15:00
LONDON - Sixty percent of marketers are failing to exploit the potential of email campaigns because they are adopting a scattergun approach to their targeting, according to research conducted by Forrester.
Next hires SPSS to improve targeting
by Ben Bold, Brand Republic, 02-Jul-09, 14:25
LONDON - Retailer Next has appointed SPSS to provide it with predictive analytics software to improve its direct marketing and enable it to produce more tailored marketing material.
Baron Cohen's Bruno spoof lampooned by Nando's
by Staff, Brand Republic, 02-Jul-09, 12:15
SYDNEY - Sacha Baron Cohen has been on the receiving end of the type of prank he is more accustomed to doling out, when the Sydney premiere of his upcoming film 'Bruno' was hijacked by a lookalike promoting the virtues of restaurant chain Nando's.
More News
David Steele lands CEO role at CDMS/Transactis
02-Jul-09, 11:45
Heineken appoints iris for Champions League below-the-line task
02-Jul-09, 10:15
RBS appoints Engine to Privilege account
02-Jul-09, 10:10
Iris lands Heineken sponsorship brief
02-Jul-09, 06:30
Wunderman wins Lufthansa UK DM
02-Jul-09, 06:30
Jobs
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