GMTV launches catalogue portal

by Claire Foss, Marketing Direct 21-Aug-07, 15:10

Breakfast television show GMTV has launched an online portal to enable visitors to its website to request catalogues and travel brochures from mail order companies.

The site is run through catalogue portal Catalink.com, which handles the administration and logistics side of the site. Brand and marketing work will be carried out by GMTV.

Gareth Herincx, new media editor at GMTV, said, “We already offer several shopping services through our website, but some visitors don’t use these and would prefer a more traditional method of shopping which this venture allows.”

The site is accessed through a link on GMTV’s main website, www.gm.tv.

Catalink was founded in 1999 and generates leads for mail order and holiday companies by allowing consumers to request their brochures and catalogues for free.