St Dunstan's mounts direct mail campaign to help ex-Service people

by Joe Thomas, Marketing 28-Nov-08, 16:25

LONDON - St Dunstan's is launching a direct marketing campaign to highlight the charity, which helps ex-Service people with serious sight problems regain their independence.

The campaign created by TDA begins from next week and focuses on the story of a beneficiary of the charity, Tom Hart, who was blinded in action during 1940. Hart received his first Braille book from St Dunstan's for Christmas during the same year whilst being held as a prisoner of war and he explains how the gift lifted his spirits and gave him hope for the future.

Recipients are urged to pledge a Christmas gift to help the charity continue to provide emotional support, practical advice and equipment such as canes and talking watches can help enhance the everyday lives of people with visual impairment.