LV= awards direct mail and data processing contract to print manager Etrinsic

by Noelle McElhatton, Marketing Direct 19-May-09, 13:30

LONDON - LV=, part of the Liverpool Victoria group of financial services companies, has awarded print management company Etrinsic a renewal of its print, direct mail management, data processing and postal consultancy contract.

The deal marks the fourth time that LV= has renewed its contract with Etrinsic.

The print manager has worked for 13 years with LV=, which supplies insurance and pension products. Etrinsic has a team located onsite at LV='s Bournemouth head office.

LV= group marketing director David Radford said that Etrinisic's "proven ethical and environmental expertise" was a key factor in the enduring relationship between the two companies.

Recently etrinsic and LV= have worked in partnership to promote compliance with the Forest Stewardship Council's Chain of Custody standard throughout the entire LV= print portfolio.