Labour Party launches widget and leaflet campaign highlighting Tory cuts plan

by Noelle McElhatton, marketingdirectmag.co.uk 16-Jun-09, 12:31

LONDON - The embattled Labour party has launched a website widget campaign supported by leaflets to highlight a revelation by the Tory party that it would cut 10% of spending on government departments.

Labour’s digital agency Tangent One, has launched the ‘Mr 10%’ animated widget on the Labour Party’s website, www.labour.org.uk, which supporters can make viral by sharing it through Facebook or on their own website.

Visitors to the new ‘Mr 10%’ section of Labour’s website are then encouraged to sign a petition to call on Tory leader David Cameron to explain where his cuts will fall.

Banner ads and Google Adwords are also being used to promote the message throughout the web, along with an email from Alan Johnson, Secretary of State for the Home Department, to members and supporters.

Thousands of leaflets with the same artwork as the website and banner ads will be distributed by party activists in town centres across the country.

The campaign, which Tangent says it turned around in less than a week, picks up on comments from Conservative Shadow Health Secretary, Andrew Lansley, which reveal that the Conservatives would cut public spending by 10% across the majority of government departments - a fact that David Cameron was not keen on outlining to the general public.