MoneyGram hires TMW to launch European rewards programme

by Noelle McElhatton, marketingdirectmag.co.uk 01-Jul-09, 09:30

LONDON - MoneyGram International, the money transfer service, has hired TMW to launch their customer rewards programme in European markets.

TMW has developed a Reward Programme Welcome Pack for sending to customers in France, Italy, Germany and Spain promoting the scheme’s benefits.

Customers who have previously registered for the Money Transfer Rewards Programme will be targeted.

The creative features black and white hands making strong gestures against a vibrant red background, alongside the strapline: Now you have the power.

The mailpack contains a letter and brochure, which reiterate the benefits of the Rewards Programme, and a personalised Rewards Card, so that customers can take advantage of discount fees on money transfers they make.

The pack aims to encourage customers to go online to create an account with their own user-name and password in order to receive notification of a successful money transfer.

"We are aware that TMW has strong pan-European experience and the team clearly demonstrated their understanding of our objectives," said Saara Day, marketing communications manager at MoneyGram.

"The strong creative…reflects the company’s core values and we are confident the pack will help to increase loyalty and encourage customers to remember to use their rewards card to make savings on every money transfer."

MoneyGram has more than 180,000 locations in nearly 190 countries and territories around the world.