Database marketing is just for techno-friendly marketers in large client organisations. Right?
Wrong. Listen to our podcast on how non-technical marketers can do database marketing in a cost-effective way in a discussion between Alchemetrics managing director Francis Wallinger and Marketing Direct editor Noelle McElhatton.
Alchemetrics has launched an automated database tool aimed at non-technical marketers that promises little training yet has sophisticated dynamic questioning powers to plug gaps on databases.
But just how does Informa deliver on promises such as processing 90 miliion records in under two seconds?
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What exactly is a Dynamic Questions Service (DQS)?
And is launching a new database tool in the middle of the worst recession in living memory a bit... well... speculative?
Hear the answers to these questions and more in this seven-minute podcast.
Clients: Informa designed as a non-technical solution
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