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Big Brother's Davina McCall fronts charity DRTV campaign in three-minute ad slot
LONDON - Davina McCall, the Big Brother presenter, is fronting a DRTV campaign for the charity Action for Children, the charity formerly known as NCH.
The ads, created by DTV Group, highlight the issue of child neglect and will feature on Channel Four tonight in an unprecedented three-minute ad slot.
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Shorter versions of the ad will run in daytime slots and during prime time for the next two weeks.
The ad includes a call to action, encouraging viewers to "take action for children" by going to the actionforchildren.org.uk website.
Davina ad: a 180-second version to run on C4 tonight
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