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Lucci returns as GyroHSR's first creative services director
LONDON - GyroHSR has appointed Max Lucci, a former creative director at Gyro before its merger with US agency HSR earlier this year, to the newly created role of creative services director of its London office.
Lucci had been managing partner and creative director at agency Re-creative Team, which he co-founded in 2005. Its clients included mobile brand Vertu, Samsung, PC World, BMW and Three.
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In his new role Lucci will oversee the day-to-day duties of GyroHSR's London-based creative department.
Virgin Atlantic, Sony, Nuffield Health, T-Mobile and London Business School are among GyroHSR's client base.
The agency, which appointed Christoph Becker as chief creative officer in June, is also seeking an executive creative director for London.
Over the next 12 months GyroHSR says it plans to increase its creative, digital and planning departments by 50%.
Lucci: returning to GyroHSR
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