Peugeot's multi-tasking game gathers phone numbers

by Jennifer Whitehead, Brand Republic 06-Nov-09, 11:05

LONDON - Euro RSCG 4D Digital has created a game challenging people to multi-task on their computer and phone as part of a push to launch the Peugeot 3008 Crossover.

The Multi-taskers game invites users to complete tasks such as balancing a mouse-controlled wheel on a seesaw while completing a number sequence using the keyboard, at the same time as taking a call on their landline or mobile and answering true or false questions.

Upon completion, users are informed as to whether they suffer from "one task syndrome" or not. Not only does the name gather valuable data for Peugeot it also ties in with the 3008 Crossover's positioning of combining elements of a hatchback, a compact MPV and an SUV. The game is aimed at 18- to 35-year-olds.

Andrew Goodall, internet marketing manager at Peugeot, said: "The Crossover itself is a unique proposition, so it was vital to accompany its launch with a campaign that really encapsulated the character and style of the car."