IDM graduate wins top student award for second year running

by Noelle McElhatton, marketingdirectmag.co.uk 09-Nov-09, 12:47

LONDON - A Royal Mail digital programe manager has won the 'top student' award for an Institute of Direct Marketing digital diploma for the second year running - a first in the IDM's 22 year history.

Marie Orpen M IDM, a digital programme manager at Royal Mail, won theprize for this year's IDM Diploma in Direct and Interactive Marketing, having won the 2008 top student prize for the IDM Diploma in Digital Marketing.

Orpen's award was announced in front of 200 newly qualified practitioners were honoured at the IDM Graduation Ceremony 2009 on Friday.

Nick Martin, managing director at course sponsor Acxiom, presented the top student prize to Marie Orpen's tutor in her absence.

"The recession represents a tremendous challenge to marketers to develop the breadth of their work, to extend campaigns into new channels and to improve marketing effectiveness.

"All of this year's IDM Graduates join an elite band with increasingly demanded skills, but Marie has demonstrated her vast knowledge and expertise for two years running. Marketers of her calibre are rare indeed."

The IDM's top 2009 students were:

IDM QUALIFICATIONS IN DIRECT AND INTERACTIVE MARKETING
Headline Sponsor - Acxiom

IDM Diploma in Direct and Interactive Marketing
Acxiom award (intensive programme) presented to Top Student:
Marie Orpen Dip IDM Dip DigM, M IDM

More Th>n award (evening class study) to Top Student:
David Jackson Dip IDM

Proximity award (distance learning) to Top Student:
Louise King Dip IDM

IDM QUALIFICATIONS IN DIGITAL MARKETING

IDM Diploma in Digital Marketing
Responsys award presented to Top Student:
Mark Millar Dip DigM

IDM DIPLOMA IN INTEGRATED MARKETING COMMUNICATIONS
Headline sponsor - Oracle

Oracle award presented to Top Student:
Kim Wood Dip IMC, M IDM