Publicis Dialog launches online consumer panel to test creative in real time
LONDON - Publicis Dialog has joined forces with research firm fast.MAP to launch an online panel and community forum for testing consumer reaction to creative concepts.
Named 'Join the Conversation', the panel and community will test marketing propositions, creative concepts, copy, incentives and product features across media through questioning responders.
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A community forum tool will allow Publicis Dialog to engage with individuals by initiating an online debate within a closed online community, abd monitor the consumer interaction.
Publicis Dialog has signed a long term contract with online research agency fast.MAP to support the initiative.
Andrew Smith, planning director at Publicis Dialog, said: "It's always been key to engage with your consumers before each marketing move, but now we have a method of observing genuine interaction in a non-moderated environment".
Smith: 'testing consumer reaction before each marketing move'
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