Digital direct agency 20:20 wins COI underage drinking digital task

by Staff, campaignlive.co.uk, marketingdirectmag.co.uk 17-Nov-09, 13:39

LONDON - The Department for Children, Schools and Families has appointed 20:20 to create a campaign promoting its Youth Alcohol Action Plan.

The appointment follows a three-way pitch managed by COI.

20:20 will be responsible for web, mobile, social media strategy and digital communications.

Peter Riley, the founder and creative partner of 20:20, said: "We have a lot of energy for initiatives aimed at helping young people and parents around delicate issues like alcohol awareness.