RSA to manage Cosmo, Men's Health and Esquire reader lists

by Noelle McElhatton, marketingdirectmag.co.uk 20-Nov-09, 13:14

LONDON - The National Magazine Company has appointed RSA Direct to manage its postal database, which includes readers of titles such as Cosmopolitan and Esquire.

Nat Mags has a database of more than 1.2million UK names and addresses, and consists of subscribers, mail order buyers and competition entrants.

Titles in the Nat Mags portfolio include Good Housekeeping, Country Living, Harper's Bazaar, Esquire and Cosmopolitan. The company claims that around 61% of all ABC1 magazine reading women aged 15-55 engage with a NatMag brand.

Also included in the database are readers of Nat Mags titles Men's Health and Runner's World.

The data is captured at Nat Mags' head office in London. Magdalena Alonso Aranegui, Nat Mags' senior database manager, said the file is "updated daily to ensure accuracy".