Rapp scoops green award for 'turtles' campaign

Rapp and its client IFAW won the Best Green Advertising (Press & Outdoor) - Creativity category.

Earlier this year the agency placed hundreds of life-size cardboard sea turtles on Bournemouth beach to help raise awareness of the threat that the wildlife souvenir trade has on endangered species.

The stunt involved 200 hawksbill turtles 'appearing' on the shore, as though they had just crawled out of the sea to lay their eggs.

Each turtle had a message written underneath it, explaining the dangers that poachers pose to the animals, and highlights the work that the IFAW is doing to prevent it.

Rapp's viral ‘gorilla' campaign for IFAW was runner up in the new media section. The same campaign was a finalist at this year's Big Awards, run by Campaign magazine.

View the winners here.

The winner of the Best Green Direct Mail award was the South Oxfordshire District Council for their Waste Collection Service.

As part of their campaign to promote recycling, they delivered a pack with "engaging, clear and concrete information regarding what to recycle and how, to 60,000 households".

As a result the council moved from being 124th on the UK Local Authority recycling register to first.

The Green Direct Mail category, sponsored by Royal Mail, aims to promote the use of recycled or biodegradable materials, environmentally friendly inks, smaller mailing packs and better targeting resulting in reduced mail volumes.

The Grand Prix for outstanding environmental message and capacity to raise awareness went to Keep Britain Tidy for their Food on the Go Campaign targeting 18-24 year olds who drop litter.

Judges were impressed with the way Keep Britain Tidy collaborated with McDonald's and Gregg's and "really thought about the audience and demographic they wanted to target".

South Oxfordshire District Council's mail pack for its waste collection service