Market Research
Moody Britain: Putting Britain back together
The latest "Moody Britain" report shows consumers are angry at banks, politicians and the media, but have a positive attitude to retaking control of their lives.
- Read the full article here
- Banking shake-up to spawn three high street brands
- Clients pin their hopes on Christmas
Moody Britain: Putting Britain back together
The latest "Moody Britain" report shows consumers are angry at banks, politicians and the media, but have a positive attitude to retaking control of their lives.
- Read the full article here
- Banking shake-up to spawn three high street brands
- Clients pin their hopes on Christmas
Initiative brings brands together online to collaborate on product innovations
Nesta, Sense Worldwide and Discovery Channel have launched an initiative that enables third-party brands to develop new products and joint ventures.
- Read the full article here
- Nesta calls for focus on creative intervention
- Nesta signs up mentors Bartle, MacLennan and Kershaw
Reinventing marketing: Alan Mitchell examines marketing's missing metrics
If your metrics are not delivering data that makes your marketing more effective and accountable, you're most likely asking the wrong questions.
- Read the full article here
- How to predict irrational consumer behaviour
- Are marketers prepared for the era of volunteered personal info?
Bellwether shows cuts slowing as companies adopt positive outlook
Companies are still cutting their marketing budgets after two years, but the rate of decline has slowed, according to the Bellwether Report.
- Read the full article here
- IPA Bellwether report: What it means for you
- US ad revenues falls 15 per cent in first half of 2009
Market Research News
Former Accenture partner joins Nunwood to lead strategy
by Daniel Farey-Jones, Brand Republic, 06-Nov-09, 15:55
LONDON - Research consultancy Nunwood has hired James Walker, who ran Accenture's international Marketing Sciences division for seven years, as...
Sector Insight: Ice cream
by Jane Bainbridge, marketingmagazine.co.uk, 03-Nov-09, 11:38
LONDON - Ice cream is traditionally a summer treat, but luxury brands are working to drive the year-round market.
Moody Britain: Putting Britain back together
by Nicola Clark, marketingmagazine.co.uk, 27-Oct-09, 08:45
LONDON - The latest 'Moody Britain' report shows consumers are angry at banks, politicians and the media, but have a...
Research Now set to become part of US group e-Rewards
by Sarah Shearman, Brand Republic, 23-Oct-09, 15:50
LONDON - US market research company e-Rewards has agreed a recommended acquisition price for UK online field work and panel...
Initiative brings brands together online to collaborate on product innovations
by Staff, marketingmagazine.co.uk, 22-Oct-09, 13:00
LONDON - NESTA, the UK innovation body, strategic consultancy Sense Worldwide and media owner Discovery Channel have launched an initiative...
Blogs
Nine Top Digital Trends for 2010
By Nuri Djavit /
Comment Central
1: Facebook replaces personal email Question: Google has it, Hoover has it (in the UK anyway), TiVo had it, lost it and has somewhat got it...
eModeration's Social Round-Up #11
By Tia Fisher /
A Sense of Community
THE HEADLINES ... HM Customs and Revenue is clearly in a state of some denial about the extent to which their pet subject is a byword for...
Jobs
- Head of planning and development (child protection consultancy), NSPCC
- £competitive,
- Web Marketing and Press Agent, Brittany Tourist Board
- Up to £30k, Central London
- CRM Marketing Manager, Sony United Kingdom
- Excellent Package circa £55k, South East England
- Senior Planner, Dig For Fire DMG
- , Yorkshire and Humber
