Market Research News

Marshall: Touchpoints could become 'media currency'

Marshall hails Touchpoints as potential media currency in BrandRepublic.tv interview

by Staff, Brand Republic 08-Jul-08, 08:40

LONDON - Jim Marshall, chairman of Starcom UK, says the IPA's cross-media Touchpoints initiative is so important and far reaching that it has the ability to become a media currency, in an exclusive interview on BrandRepublic.tv.

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GfK: expands entertainment business with Chart-Track

GfK takes majority stake in Chart-Track UK

by Louisa Barnett, Brand Republic, 08-Jul-08, 10:20

LONDON - GfK has acquired a majority share in the market research company Chart-Track, which tracks retail information for games software in the UK.

Havemann: chief executive of Research Now

Research Now reports record results with revenues up 92%

by Nikki Sandison, Brand Republic, 07-Jul-08, 11:30

LONDON - Research Now has reported record results with revenues up 92% to £19.1m and strong growth in all markets, in its interim results for the six months ended April 30 2008.

City Republic: Housing crisis needs urgent surgery

by Stephen Foster, Brand Republic, 07-Jul-08, 08:45

LONDON - If there are two words guaranteed to make Gordon Brown stand up and salute, they're new deal, writes Stephen Foster.

WPP must decide on £1.1bn bid for TNS by Wednesday

by Nikki Sandison, Brand Republic, 07-Jul-08, 09:10

LONDON - Sir Martin Sorrell's WPP has until July 9 to decide whether to make a £1.1bn hostile bid for market research group Taylor Nelson Sofres, after meeting more of its shareholders on Tuesday.

TNS fires latest salvo in WPP battle

by Jennifer Whitehead, Brand Republic, 04-Jul-08, 12:30

LONDON - Taylor Nelson Sofres has fired another salvo in its war of words with the WPP Group, as it said that the board of GfK has voted in favour of a merger of the two companies.

Bunnyfoot founder opens offline behavioural agency

by Joe Gill, Brand Republic, 03-Jul-08, 14:10

LONDON - Behavioural research consultancy Bunnyfoot has spun its offline eye-tracking service into a separate entity to meet demand from clients.

'Eastenders': BBC One is the nation's favourite

BBC dominates TV, radio and web in new Touchpoints report

by Jennifer Whitehead, Brand Republic, 03-Jul-08, 11:30

LONDON - BBC One is the nation's favourite television channel and BBC Radio 2 is the most popular national radio station, according to the findings of the new IPA Touchpoints survey. However, there was some good news for the commercial sector, as 15% of adults said they enjoyed watching ads starring their favourite celebrities.