Market Research News
Marshall hails Touchpoints as potential media currency in BrandRepublic.tv interview
by Staff, Brand Republic 08-Jul-08, 08:40
LONDON - Jim Marshall, chairman of Starcom UK, says the IPA's cross-media Touchpoints initiative is so important and far reaching that it has the ability to become a media currency, in an exclusive interview on BrandRepublic.tv.
GfK takes majority stake in Chart-Track UK
by Louisa Barnett, Brand Republic, 08-Jul-08, 10:20
LONDON - GfK has acquired a majority share in the market research company Chart-Track, which tracks retail information for games software in the UK.
Research Now reports record results with revenues up 92%
by Nikki Sandison, Brand Republic, 07-Jul-08, 11:30
LONDON - Research Now has reported record results with revenues up 92% to £19.1m and strong growth in all markets, in its interim results for the six months ended April 30 2008.
City Republic: Housing crisis needs urgent surgery
by Stephen Foster, Brand Republic, 07-Jul-08, 08:45
LONDON - If there are two words guaranteed to make Gordon Brown stand up and salute, they're new deal, writes Stephen Foster.
WPP must decide on £1.1bn bid for TNS by Wednesday
by Nikki Sandison, Brand Republic, 07-Jul-08, 09:10
LONDON - Sir Martin Sorrell's WPP has until July 9 to decide whether to make a £1.1bn hostile bid for market research group Taylor Nelson Sofres, after meeting more of its shareholders on Tuesday.
TNS fires latest salvo in WPP battle
by Jennifer Whitehead, Brand Republic, 04-Jul-08, 12:30
LONDON - Taylor Nelson Sofres has fired another salvo in its war of words with the WPP Group, as it said that the board of GfK has voted in favour of a merger of the two companies.
Bunnyfoot founder opens offline behavioural agency
by Joe Gill, Brand Republic, 03-Jul-08, 14:10
LONDON - Behavioural research consultancy Bunnyfoot has spun its offline eye-tracking service into a separate entity to meet demand from clients.
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BBC dominates TV, radio and web in new Touchpoints report
by Jennifer Whitehead, Brand Republic, 03-Jul-08, 11:30
LONDON - BBC One is the nation's favourite television channel and BBC Radio 2 is the most popular national radio station, according to the findings of the new IPA Touchpoints survey. However, there was some good news for the commercial sector, as 15% of adults said they enjoyed watching ads starring their favourite celebrities.
YouGov launches fortnightly Scottish poll
by Jacquie Bowser, Brand Republic, 03-Jul-08, 15:20
LONDON - Online market research company YouGov is launching a fortnightly poll of 1,000 adults living in Scotland.
Aegis acquires African research group Steadman
by Sarah Finley, Brand Republic, 03-Jul-08, 14:05
LONDON - Aegis Group has acquired Steadman group, the largest independent African research agency, making Synovate the largest single market research group in Africa.
TNS rejects latest offer from 'interfering' WPP
by Jennifer Whitehead, Brand Republic, 03-Jul-08, 08:25
LONDON - TNS has rejected a third offer from the WPP Group, this time valuing the market research giant at almost £1.1bn, as the company tells Sir Martin Sorrell to 'stop interfering'.
More News
Use of direct channels improves online traffic
02-Jul-08, 10:00
Belfast rebrands city logo to shake off old perceptions
02-Jul-08, 09:30
Ci Research hires Walker as director
30-Jun-08, 10:55
WPP putting finishing touches to £1bn-plus TNS bid
30-Jun-08, 08:40
City Republic: WPP worries about TNS bid as recession looms
30-Jun-08, 08:50
Pointing and Middleton join BPRI as client directors
26-Jun-08, 16:00
Jobs
- Strategy Analyst
- To £35,000 and benefits
- Ad Operations Executive
- £24k + benefits
- Direct Marketing Executive, Travel
- Salary circa £27,000
- Market Insight Manager
- Based on experience + exc bens


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