Market Research News

Research Now set to become part of US group e-Rewards

by Sarah Shearman, Brand Republic, 23-Oct-09, 15:50

LONDON - US market research company e-Rewards has agreed a recommended acquisition price for UK online field work and panel specialist Research Now, for 430p in cash per share, valuing the company at £85.1m.

Initiative brings brands together online to collaborate on product innovations

by Staff, marketingmagazine.co.uk , 22-Oct-09, 13:00

LONDON - NESTA, the UK innovation body, strategic consultancy Sense Worldwide and media owner Discovery Channel have launched an initiative that enables third-party brands to come together to develop new products and joint ventures.

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YouGov swings to pre-tax loss of £683,000

by Staff, Brand Republic, 12-Oct-09, 16:00

LONDON - YouGov has announced its first profit decline in eight years, with pre-tax profits dropping from £4m in 2008 to a loss of £683,000 in 2009.

Bellwether shows cuts slowing as companies adopt positive outlook

by Daniel Farey-Jones, Brand Republic, 12-Oct-09, 06:25

LONDON - Companies are still cutting their marketing budgets after two years, but the rate of decline has slowed and executives' confidence in their financial prospects has turned very positive, according to the third quarter IPA Bellwether Report.

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TNS launches TV ad-tracking tool

by Joe Thomas, marketingmagazine.co.uk , 09-Oct-09, 09:00

LONDON - TNS has developed a research tool that enables brands to react to competitors' marketing activity more quickly.

Michelle Norman to head market research business at Optimisa

by Jacquie Bowser, Brand Republic, 06-Oct-09, 14:00

LONDON - Marketing services group Optimisa has appointed Michelle Norman as chief executive of its market research businesses, including Quaestor, Andrew Irving Associates and Buckingham Research.

CLIENT OF THE WEEK - British Gas' DM strategy: Channel choice, segmentation and a £15m revamp of its website

by Noelle McElhatton, marketingdirectmag.co.uk, 05-Oct-09, 06:45

British Gas' commercial director Chris Jansen keeps a weather eye on direct marketing: his signature appears at the bottom of direct mail letters.

COI overhauls measurement of digital, direct, ad and PR spend

by Noelle McElhatton, marketingdirectmag.co.uk, 29-Sep-09, 10:16

LONDON - The COI has invited tenders from analytics service providers for a media evaluation system intended to prove the value of COI spend across all marketing channels.

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YouGov and Sky team up for daily polls over conference season

by Staff, Brand Republic, 28-Sep-09, 14:45

LONDON - YouGov is to provide a new spin on political conference season with a daily polling service of people's voting intentions, which it is running in conjunction with Sky News.

Mobile app market to be worth $16.6bn in 2013

by Jacquie Bowser, Brand Republic, 25-Sep-09, 12:10

LONDON - The global mobile app market, including games, is predicted to be worth $16.6bn in 2013, increasing from $4.7bn in 2009, according to new research.