Market Research News

Napier: Aegis chairman and interim chief executive

Aegis reports 1% revenue rise but remains downbeat

by Daniel Farey-Jones, Brand Republic 19-Nov-09, 09:10

LONDON - Aegis has reported revenue growth of 1% year on year for the first nine months of 2009, but said it still does not expect any upturn in the second half.

Smith: 'testing consumer reaction before each marketing move'

Publicis Dialog launches online consumer panel to test creative in real time

by Noelle McElhatton, marketingdirectmag.co.uk, 13-Nov-09, 12:32

LONDON - Publicis Dialog has joined forces with research firm fast.MAP to launch an online panel and community forum for testing consumer reaction to creative concepts.

Berkett: appointment at Guardian Media Group

Trading Places: This week's people moves in advertising, digital, marketing and media

by Staff, Brand Republic, 13-Nov-09, 09:10

LONDON - Brand Republic rounds up the week's major people moves in advertising, digital, marketing and media with Media Brands' Graham Duff and the 'M' in HMDG's Al Moseley stepping down as Google's Bruce Daisley and Virgin Media's Neil Berkett step up.

Walker: joins as Nunwood expands to Europo and Asia

Former Accenture partner joins Nunwood to lead strategy

by Daniel Farey-Jones, Brand Republic, 06-Nov-09, 15:55

LONDON - Research consultancy Nunwood has hired James Walker, who ran Accenture's international Marketing Sciences division for seven years, as chief strategy and development officer.

Havemann: Research Now's chief executive

Research Now set to become part of US group e-Rewards

by Sarah Shearman, Brand Republic, 23-Oct-09, 15:50

LONDON - US market research company e-Rewards has agreed a recommended acquisition price for UK online field work and panel specialist Research Now, for 430p in cash per share, valuing the company at £85.1m.

Initiative brings brands together online to collaborate on product innovations

by Staff, marketingmagazine.co.uk , 22-Oct-09, 13:00

LONDON - NESTA, the UK innovation body, strategic consultancy Sense Worldwide and media owner Discovery Channel have launched an initiative that enables third-party brands to come together to develop new products and joint ventures.

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YouGov swings to pre-tax loss of £683,000

by Staff, Brand Republic, 12-Oct-09, 16:00

LONDON - YouGov has announced its first profit decline in eight years, with pre-tax profits dropping from £4m in 2008 to a loss of £683,000 in 2009.

Bellwether shows cuts slowing as companies adopt positive outlook

by Daniel Farey-Jones, Brand Republic, 12-Oct-09, 06:25

LONDON - Companies are still cutting their marketing budgets after two years, but the rate of decline has slowed and executives' confidence in their financial prospects has turned very positive, according to the third quarter IPA Bellwether Report.

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