Michelle Norman to head market research business at Optimisa

by Jacquie Bowser, Brand Republic 06-Oct-09, 14:00

LONDON - Marketing services group Optimisa has appointed Michelle Norman as chief executive of its market research businesses, including Quaestor, Andrew Irving Associates and Buckingham Research.

Norman will begin her new role on October 19.

She joins Optimisa with more than 20 years of research experience, having previously held the posts of CEO and managing director at Synovate UK.

Norman said: "Optimisa has some highly regarded research brands and great people. I look forward to leading the businesses through to their next stage of development".

Prior to Synovate, Norman was managing director of Sample Surveys Research Group, which was acquired by Synovate in 2001.

Ron Littleboy, Optimisa's executive chairman, said: "It's been a difficult 12 months for our research businesses, but I'm confident that Michelle's experience and knowledge of the research business, together with her motivating leadership style will really help us strengthen our market research operations in the UK."