Marketing
BP becomes sixth top-tier London Olympics sponsor
BP has been unveiled as the sixth top-tier domestic sponsor of the London 2012 Olympic Games.
- Read the full article here
- BT in talks about £80m sponsorship of London 2012
- Olympic stars battle climate change in EDF Energy campaign
BP becomes sixth top-tier London Olympics sponsor
BP has been unveiled as the sixth top-tier domestic sponsor of the London 2012 Olympic Games.
- Read the full article here
- BT in talks about £80m sponsorship of London 2012
- Olympic stars battle climate change in EDF Energy campaign
Starbucks to axe 600 US stores as part of turnaround plan
Coffee chain giant Starbucks will close 600 underperforming stores in the US by the middle of 2009 in an effort to improve its long- term profitable growth.
- Read the full article here
- Brand Health Check: Time for Starbucks to think about localisation
- Starbucks follows own UK marketing recipe
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Amstrad founder Alan Sugar resigns after 40 years
Sir Alan Sugar has stepped down as chairman of Amstrad, 40 years after he founded the company, in a move he said was planned following the company's acquisition by Sky last July.
- Read the full article here
- Ogilvy takes centre stage in Apprentice
- BSkyB buys Sir Alan Sugar's Amstrad for £125m
Tesco cuts trade ties with Zimbabwe
Tesco has bowed to pressure from the international community and agreed to stop sourcing products from Zimbabwe until there is an end to the 'current political crisis' in the country.
- Read the full article here
- Tesco to appeal Competition Commission findings
- TV chef claims victory in Tesco chicken vote
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Marketing News
Freeview rebrands digital video recorder as Freeview+
by Staff, Brand Republic, 03-Jul-08, 12:25
LONDON - Freeview, the free UK digital TV service, has named its digital TV recording service Freeview+, opting for an...
Kia Motors renews sponsorship of CSI shows on Five
by Staff, Brand Republic, 03-Jul-08, 10:40
LONDON - Kia Motors, the Korean carmaker, has renewed its sponsorship of US crime dramas on Five and Five US.
BP becomes sixth top-tier London Olympics sponsor
by Staff, Brand Republic, 03-Jul-08, 09:30
LONDON - BP has been unveiled as the sixth top-tier domestic sponsor of the London 2012 Olympic Games.
Starbucks to axe 600 US stores as part of turnaround plan
by Sarah Finley, Brand Republic, 02-Jul-08, 11:30
LONDON - Coffee chain giant Starbucks will close 600 underperforming stores in the US by the middle of 2009 in...
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Amstrad founder Alan Sugar resigns after 40 years
by Staff, Brand Republic, 02-Jul-08, 10:35
LONDON - Sir Alan Sugar has stepped down as chairman of Amstrad, 40 years after he founded the company, in...
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