Marketing News

Absolute Radio to run 'honest' breakfast ads

by Maisie McCabe, marketingmagazine.co.uk , 09-Feb-10, 15:06

LONDON - Absolute Radio is to launch its first ad campaign since promoting its rebrand from Vir-gin Radio in 2008, as it tries to claw back almost 1m listeners.

Alison Jones quits Debenhams for Arcadia

by Joe Thomas, marketingmagazine.co.uk , 09-Feb-10, 15:00

LONDON - Alison Jones, marketing director at department store-chain Debenhams is leaving the company to take a marketing position at the Arcadia Group.

Organix appoints TMW as lead strategic and digital agency

by Joe Thomas, marketingmagazine.co.uk , 09-Feb-10, 13:04

LONDON - Organix, the baby food company, has appointed Tullo Marshall Warren (TMW) as its lead strategic and digital agency, following a pitch against other undisclosed agencies.

Berghaus hands Code Computerlove digital task

by Sara Kimberley, marketingmagazine.co.uk , 09-Feb-10, 13:00

LONDON - Berghaus, the Pentland Group-owned outdoor clothing and footwear brand, has appointed its first dedicated digital agency following a competitive pitch.

HTC appoints European marketing director

by Daniel Farey-Jones, marketingmagazine.co.uk , 09-Feb-10, 12:40

LONDON - Mobile manufacturer HTC has hired Vladimir Malugin, formerly head of products and marketing at Polaroid Consumer Electronics and head of market development at Eastman Kodak, as EMEA marketing director.

John Lewis expands At Home store format and value range

by Joe Thomas, marketingmagazine.co.uk , 09-Feb-10, 12:40

LONDON - John Lewis is expanding its At Home store format, with the opening of a second branch in Croydon this coming autumn, and has increased its value range to more than 300 products.

Halfords mulls bid for arts and craft retailer HobbyCraft

by Joe Thomas, Brand Republic, 09-Feb-10, 12:06

LONDON - Halfords is considering a bid for arts and craft specialist HobbyCraft, according to reports.

Asda overhauls online magazine

by Joe Thomas, marketingmagazine.co.uk , 09-Feb-10, 11:10

LONDON - Asda is overhauling its online customer magazine this month as it looks to assert its offline supermarket magazine dominance in the digital space.

Foursquare seals first national brand tie-ups

by Andrew McCormick, marketingmagazine.co.uk , 09-Feb-10, 11:00

LONDON - Debenhams and Domino's Pizza have become the first major UK brands to target consumers via the mobile social network and game Foursquare.

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Paper Round (9 Feb) - a look at the day's newspapers

by Sarah Johnson, mediaweek.co.uk , 09-Feb-10, 10:24

LONDON - A dodgy copper, 'broken Britain' and a lost generation are what the papers are talking about today while Daily Mirror readers can cheer themselves up with a free Snickers.