Marketing News

Reebok to return to brand heritage

LONDON - Sporting giant Reebok is to switch the focus of its global marketing strategy to women's fitness following ‘slow progress' since its acquisition by Adidas.

Former Sunday Telegraph editor to audit London ad budget

by Daniel Farey-Jones, Brand Republic
09-May-08, 10:30

LONDON - Mayor of London Boris Johnson has appointed former Sunday Telegraph editor Patience Wheatcroft to examine City Hall spending, including reducing its advertising budget.

Unilever considers sale of Bertolli olive oil business

by Darren Davidson, Brand Republic
09-May-08, 09:15

LONDON - Unilever is preparing to sell its Bertolli olive oil business after posting a 34% increase in pre-tax profits following the success of similar disposals.

IPT admits takeover talks have ended

by Daniel Farey-Jones, Brand Republic
09-May-08, 11:40

LONDON - Interactive Prospect Targeting has said it is no longer in any talks regarding a potential offer for the company.

Nike launches 'world's biggest running event'

by Ed Kemp, Marketing
09-May-08, 11:00

LONDON - Nike is launching what it bills ‘the world's biggest one day running event', the Nike+ Human Race.

Sony Ericsson partners with Vodafone for live music gigs

by Nikki Sandison, Brand Republic
09-May-08, 11:00

LONDON - Sony Ericsson will be the official handset partner for Vodafone's TBA gigs this summer, which will include performances from Sugababes, The Feeling and Gnarls Barkley.

Drench ad...Brains performs dance routine

Britvic launches TV campaign for Drench water brand

by Staff, Campaign
09-May-08

LONDON - Britvic has launched a campaign for its new water brand, Drench, featuring Brains from Thunderbirds dancing to the classic 90s dance track Rhythm is a Dancer.

Tourism Australia drops M&C Saatchi

by Staff, Brand Republic
08-May-08, 14:50

LONDON - Tourism Australia has decided to end its relationship with M&C Saatchi, selecting DDB Worldwide and Saatchi & Saatchi to fight it out for its global creative account.

Camelot rival calls £8m ad pitch

by Anne Cassidy, Campaign
08-May-08, 07:00

LONDON - NHS Lotteries, a possible rival to Camelot Group’s Lotto, is plotting a launch later this year and is seeking agencies to handle its advertising and media planning and buying accounts

British Heart Foundation hires BEC for direct campaign

by Ed Kemp, Marketing
07-May-08, 17:30

LONDON - The British Heart Foundation (BHF) is aiming create more enduring relationships with people considered to be at-risk from a heart condition.

Football shirts: alcohol sponsors' logos removed

Labour MP calls for alcohol ad ban at sports events

by Nikki Sandison, Brand Republic
07-May-08, 15:25

LONDON - Alcohol ads at sporting events should be banned, according to Labour MP Dr Howard Stoate, who claims they are encouraging teenage binge drinking.

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