Marketing News

AXA appoints marketing director for existing customers

by Alex Brownsell, Marketing , 04-Jul-08, 14:24

LONDON - Insurance brand AXA has appointed Jo Cann as its first marketing director for traditional business. Cann, promoted from the corporate benefits side of the company, will head a new team responsible for marketing to existing policyholders.

Tourism Australia hands $169m global account to DDB

by Gemma Charles, Marketing , 04-Jul-08, 09:31

LONDON - Tourism Australia has appointed DDB Worldwide to handle its $169m advertising account for the next three years.

British Airways and Virgin Atlantic mount £100m compensation-fund campaign

by Jemima Bokaie, Marketing , 03-Jul-08, 16:54

LONDON - BA and Virgin Atlantic have been ordered by a US Federal Court to finance an ad campaign to alert consumers of their right to claim refunds following a price-fixing litigation bought against them earlier this year.

Roger Federer plays comedian in Nike ad

by Ed Kemp, Marketing , 03-Jul-08, 16:17

LONDON - Five-time Wimbledon champion Roger Federer is to star in a TV ad that reveals the secret of his success: 'The Coach'.

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Mother beats BMB to £3m Thorntons ad account

by Kunal Dutta, Campaign , 03-Jul-08, 15:00

LONDON - Mother has scooped the £3 million advertising account for Thorntons following a pitch against Beattie McGuinness Bungay.

Nitro hires Hui and Coward in wake of senior departures

by Kate Nettleton, Campaign , 03-Jul-08, 15:00

LONDON - Nitro has hired Bobby Hui, the international planning director at Saatchi & Saatchi, and Jason Coward, the former managing director of WCRS, to the roles of executive planning director and executive business growth director respectively.

Grand Union revamps management

by Kate Nettleton, Campaign , 03-Jul-08, 15:00

LONDON - Grand Union has restructured its management team, promoting Anna Watkins, the managing director of its sister branded content agency Hubbub, to chief executive across both of the agencies.

Mike Jefferies named MD at Red Urban

by Kunal Dutta, Campaign , 03-Jul-08, 15:00

LONDON - Mike Jefferies, the chief operating officer of Tribal DDB, has been promoted to managing director of Omnicom's digital network Red Urban.

Orange launches ad-funded mobile video service

by Alison Donnelly, Marketing , 03-Jul-08, 14:50

LONDON - Orange has launched an advertising-supported video magazine service called Zap!, which will offer free video clips to all customers with a video-enabled 2G or 3G handset on both pay-as-you-go and monthly contracts.

Freeview rebrands digital video recorder as Freeview+

by Staff, Brand Republic, 03-Jul-08, 12:25

LONDON - Freeview, the free UK digital TV service, has named its digital TV recording service Freeview+, opting for an identical naming strategy to the same service offered by its rivals Sky and Virgin Media.

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