Marketing News

Mars-Wrigley appoints ZenithOptimedia £80 million buying account

by Sarah Johnson, marketingmagazine.co.uk 06-Nov-09, 17:16

LONDON - Mars-Wrigley has handed its £80 million consolidated media buying account to ZenithOptimedia.

Hyundai appoints MPG to £150m account

by Sarah Johnson, marketingmagazine.co.uk , 06-Nov-09, 17:00

LONDON - The Hyundai Kia Automotive Group has appointed MPG to its estimated £150m international media planning and buying account.

The RFU switches from The Times to The Telegraph

by Sarah Johnson, marketingmagazine.co.uk , 06-Nov-09, 16:44

LONDON - The Rugby Football Union has ended its six year relationship with The Times newspaper and signed a four-year deal with Telegraph Media Group.

London Lite will close Friday 13th

by Sarah Johnson, marketingmagazine.co.uk , 06-Nov-09, 16:27

LONDON - The London Lite has confirmed it will publish its final issue next Friday13 November, closing the title after just three years after launch.

Boots rolls out TV Christmas activity

by Joe Thomas, marketingmagazine.co.uk , 06-Nov-09, 16:10

LONDON - Boots UK, the health and beauty retailer, is launching its Christmas ad tonight (6 November), focusing on the festive office lunch.

Ghd launches twisted fairytales ad campaign

by Amy Golding, marketingmagazine.co.uk , 06-Nov-09, 13:20

Hair-styling brand ghd is to launch its first TV ad since appointing agency Rainey Kelly Campbell Roalfe/Y&R to its global advertising business.

Strictly Come Dancing Tour hunts for lead sponsor

by Alex Brownsell, marketingmagazine.co.uk , 06-Nov-09, 13:15

LONDON - Stage Entertainment has kicked off the search for its first ever lead sponsor for the live arena version of hit BBC show Strictly Come Dancing.

Dulux drops Abbott Mead Vickers BBDO after 13 years

by Jeremy Lee, marketingmagazine.co.uk , 06-Nov-09, 12:31

LONDON - Dulux has dropped its advertising agency of 13 years, Abbott Mead Vickers BBDO.

Peugeot's multi-tasking game gathers phone numbers

by Jennifer Whitehead, Brand Republic, 06-Nov-09, 11:05

LONDON - Euro RSCG 4D Digital has created a game challenging people to multi-task on their computer and phone as part of a push to launch the Peugeot 3008 Crossover.

Mickey Mouse gets tough

by Sarah Johnson, marketingmagazine.co.uk , 06-Nov-09, 09:58

LONDON - Mickey Mouse is being 'reimaged' as the Walt Disney Company tries to appeal to a new generation.

Media Square names new CEO as Parry takes non-exec role

by Jennifer Whitehead, Brand Republic, 06-Nov-09, 09:45

LONDON - Media Square, owner of agencies Holmes & Marchant and The Gate, has promoted Peter Reid to chief executive and said that current chairman and CEO Roger Parry will become non-executive chairman starting in 2010.

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