Huge potential revealed in social spaces

New Jupiter research reveals that 50 per cent of marketers will use social networks to reach consumers this year.

It follows the IAB's increased online ad spend findings, and suggests the trend for online networking is slowing traditional marketing methods.

Microsoft research found that 25 per cent of users paste comments about an ad, 35 per cent have forwarded an ad to others. and 68 per cent of consumers visit other sites for more information on brands their friends recommend online.

The results reveal huge potential for advertising on social networks, as 70 per cent of users are willing to put sponsored content on their space. Some 10 per cent have already branded their page.