Acdoco relaunches laundry brands under Dr Beckmann name

by Alex Brownsell Marketing 22-May-08, 11:00

LONDON - Acdoco is rolling out a print campaign to support the relaunch of laundry and household cleaning brand Dr Beckmann.

Having switched its range of cleaning products, including Stain Devil and Glo White, to the Europe-wide brand of Dr Beckmann earlier in the year, owner Acdoco is keen to promote the brand as 'trusted and knowledgeable'.

The £2m campaign, created by Dig For Fire, will feature ads and advertorial articles in women's magazines including That's Life, Chat, Take A Break, Hello! and Good Housekeeping.

Ads will follow the clean and contemporary tone of the products' newly designed packaging, and will contain the brand's core strapline, 'It works because we care about cleaning'.