TfL picks Carlson for 'driving' task
LONDON - Transport for London (TfL) has hired Carlson Marketing to work on its 'Smarter driving' initiative.
The project is designed to educate drivers about their techniques and styles, offering fuel-efficiency tips that could save £120 a year, while helping cut CO2 emissions.
The direct and digital agency has been tasked with developing a partnership marketing strategy for the initiative. It will be seeking several partners to help promote the 'Smarter driving' message to their own customer markets through a range of media channels.
ADVERTISEMENT
The three-year deal will maintain the agency's relationship with TfL until 2011.
Jobs
- Interactive Services Managers
- £35,464 - £43,273
- Digital Manager
- £35000-£40000
- Head of Copy
- £45,000-£60,000
- Marketing Manager
- Competitive with benefits
Comments