Unilever reviews media accounts in key global markets
LONDON - Unilever is reviewing its media planning and buying accounts in the UK and key global markets. The UK account is worth £148m alone.
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Times New Roman";
mso-ansi-language:#0400;
mso-fareast-language:#0400;
mso-bidi-language:#0400;}
Currently most of Unilever's media services are provided by agencies from within the WPP, Omnicom and Interpublic marketing groups. All three agency groups will be invited to re-pitch for the account.
The markets under review include Argentina, Mexico, North America, UK, France, Germany, Spain, Italy, Netherlands, Poland, Russia, India and China.
Unilever last reviewed its £680m European media accounts in 2004, with Mindshare winning out over Initiative and Carat.
Globally, Unilever's annual advertising spend is in excess of $5 billion.
Comments