BR Video: iPhone owners short on loyalty to O2

by Staff, Brand Republic 07-Oct-09, 08:00

LONDON - As O2's exclusive hold on the iPhone nears its end, people who own the device won't be shy about switching to other networks, according to the latest BR Video.

 

Interviewed after Orange and Vodafone secured contracts with Apple last week, people who own the phone said it would be easy to take their loyalty away from O2.

They included a woman who was also an Orange customer for her other phone and a man with an O2 staff discount said he would move if he didn't have the discount.

Another woman said she would move if she could get it cheaper somewhere else. She said:  "I love the iPhone itself and not the company that's providing it within this country."

But despite Apple's lead in the desirability stakes, not everyone who doesn't have one is chomping at the bit to get hold of the touchscreen device.

A student and a retired man objected to the expense of getting one while two workers said that their BlackBerries were all they needed.

One man said: "I don't particularly like phones. So long as it's functional for me, it allows me to do what I want to do in terms of making calls, texts and emails, that's it, I've no other interest in them at all."

Comments

SEAN RUTTLEDGE

SEAN RUTTLEDGE - 07/10/2009

I love the old chap at the end, "they're expensive.... A HUNDRED POUNDS?" I bet his poor Grandkids get a crisp £5 note for Christmas, a kings ransom in old money that's four whole guinneas and sixteen shillings after all ; o )

 
 
 
SEAN RUTTLEDGE

SEAN RUTTLEDGE - 07/10/2009

Geraldine 54 is unemployed and has TWO PHONES ? This has "Crack Dealer" written all over it Kazi 23 claimed at first he was a STUDENT but then waxed like a lyrical terrorist about some ***STAFF discount*** proving that he was in fact an O2 stooge and far too fick to be a proper student innit Laura 44 is evidently just a disloyal trollope of a housewife, well,idle hands do the devils work.... Alison 35 has had blacberries till she was blue in the face, don't DARE take her outside of her comfort zone whatever you do, she's only just mastered txt msgs ffs ! Charles 40 claims to be an "Architect" yet in the very same breath proclaims he's NOT Apple Compatible ? an architect in his forties ? never used a Mac? shurely shome mishtake Neill 44 being a "RESEARCH SCIENTIFIC" \(sic) is just a truly satisfied punter, bless his socks, he's also astute enough to know that phones are both necessary and EVIL!. Sofia 22 another "student" would rather save some money so she can purchase more helium balloons to suck in order to further chipmonk her delightful voice ; o ) Oh yeh, iPhones, I told you so !

 
 
 
Callum Saunders

Callum Saunders - 08/10/2009

There's no doubt that Vodafone and Orange will benefit from offering the iPhone, however O2 always knew that this exclusivity would expire at some point. I think that O2 has a strong enough brand image and good enough marketing to retain a majority marketshare - and here's why: http://tinyurl.com/yc34rhx

 
 
 
Michael Newton

Michael Newton - 09/10/2009

O2 dont do their customers any favours. If you're bill is a day late then you get cut off straight away without warning, even if you're in another country, then it takes 3 days to put back on. They also take it upon themselves to cancel parts of your contract when you're having a quiet month because they think they are helping you out which then doesnt get re-instated meaning you then get a bill for 3 times your normal ammount. Then instead of re-imbursing YOUR money they tell you they'll take it off your next bill. In all honesty, i've been with Vodafone, T-mobile and Orange and O2 have been the worst. No customer loyalty, no favours just a large corporate company cornering the market place and taking your money. But I have to be honest, i cant wait to speak to the overly nice sales person about my next contract, thats going be great fun.

 
 
 

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