Dulux drops Abbott Mead Vickers BBDO after 13 years
LONDON - Dulux has dropped its advertising agency of 13 years, Abbott Mead Vickers BBDO.
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AkzoNobel, the owner of the Dulux brand called a global pitch in September, in a bid to consolidate all of its paint brands into a single agency. Globally the business is worth £60m.
AMV was invited to pitch alongside BBH, DDB and Euro RSCG for the business; DDB and Euro RSCG have made the final cut.
The pitch is being led by AkzoNobel chief marketing officer Kerris Bright with the use of Oystercatchers.
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