Marketing News

PublicisLive wins long-term contract for World Economic Forum

by Nikki Sandison, Brand Republic, 08-Jul-08, 10:00

LONDON - PublicisLive, the Geneva-based events division of Publicis Groupe, has won a seven-year contract with the World Economic Forum to organise the annual meeting in Davos, Switzerland.

Visit London unveils fresh logo to back 2012 Olympics activity

by Jemima Bokaie, Marketing , 08-Jul-08, 08:00

LONDON - Visit London will roll out a fresh global identity ahead of the 2012 Olympic handover in Beijing next month.

Pepsi seeks healthier brand for Beckham tie-up

by Jemima Bokaie, Marketing , 08-Jul-08, 08:00

LONDON - The future of David Beckham's global sponsorship deal with Pepsi hinges on whether the soft-drinks firm can find the footballer a healthy brand to promote.

Cost of imported fruit and wine set to come under spotlight

by Nikki Sandison, Brand Republic, 08-Jul-08, 09:45

LONDON - The department for international trade is challenging the idea that exported products from the developing world have a bigger environmental cost, with the launch of a carbon footprint study of South African fruit and wine exports.

UK cinemas set to screen first scented ads

Marketing , 08-Jul-08, 09:16

LONDON - Cinema sales house Pearl & Dean is in talks with several luxury brands about the launch of the UK's first scented ad campaigns in cinemas.

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Ex Royal Mail marketer Batchelor set for TomTom position

by Staff, Marketing , 08-Jul-08, 09:00

LONDON - Former Royal Mail marketing director Alex Batchelor is to resurface at sat-nav brand TomTom later this year as chief marketing officer.

Kellogg declares GDA 'victory'

by Gemma Charles, Marketing , 08-Jul-08, 09:00

LONDON - Kellogg has urged proponents of traffic-light nutritional labelling to concede defeat following the widespread adoption of guide--line daily amounts (GDAs) by European and UK food manufacturers.

Marshall hails Touchpoints as potential media currency in BrandRepublic.tv interview

by Staff, Brand Republic, 08-Jul-08, 08:40

LONDON - Jim Marshall, chairman of Starcom UK, says the IPA's cross-media Touchpoints initiative is so important and far reaching that it has the ability to become a media currency, in an exclusive interview on BrandRepublic.tv.

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FSA nutrient profiling model 'should be extended'

by Gemma Charles, Marketing , 08-Jul-08, 08:00

LONDON - Campaigners are calling for the Food Standards Agency's (FSA) nutrient profiling system to be extended across all media after an independent review panel supported the controversial scheme.

Nectar to offer music downloads rewards option

by Jemima Bokaie, Marketing , 08-Jul-08, 08:00

LONDON - Nectar is launching an on-line music-download service giving its cardholders the opportunity to redeem points against it.