Media News
Kellogg signs Dame Kelly Holmes as brand ambassador
by Gemma Charles, Marketing 04-Jul-08, 17:01
LONDON - Kellogg has signed up Olympic champion Dame Kelly Holmes to front its £2m Wake Up To Breakfast campaign.
RBS to sponsor new Reuters F1 site
by Andrew McCormick, Media Week , 04-Jul-08, 15:50
LONDON - Thomson Reuters has secured The Royal Bank of Scotland Group as sponsor of a new website dedicated to Formula 1.
Deadline looms for 30 under 30 entries
by Harriet Dennys, Media Week , 04-Jul-08, 15:45
LONDON - The closing date of 8 July is looming for Media Week's 30 under 30 competition, with just a few days remaining in which to submit entries.
Collins becomes new-media chief at Trader Media
by Ann-Marie Corvin, Media Week , 04-Jul-08, 15:30
LONDON - Auto Trader publisher Trader Media Group has appointed former Sky online director, Dominic Collins, to head its new-media activities.
ITV Local in 'as live' campaign push
by Fiona Ramsay, Media Week , 04-Jul-08, 15:05
LONDON - ITV has launched a new regional TV ad campaign to drive traffic to its ITV Local service.
GfK move thwarts WPP bid for TNS
by Tristan O'Carroll, Media Week , 04-Jul-08, 14:50
LONDON - Market research outfit GfK has approved plans for a £1.5bn merger with rival Taylor Nelson Sofres - a move which could thwart WPP's long-running attempt to acquire the company.
Haymarket launches athletics title
by Ann-Marie Corvin, Media Week , 04-Jul-08, 14:35
LONDON - Haymarket Network is to launch a tri-annual magazine and website, Spikes, for the International Association of Athletics Federations (IAAF).
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IPC drills down into 'hard to target' young men
by Staff, Brand Republic, 04-Jul-08, 14:45
LONDON - Non-committal, cynical about marketing and advertising, and brand-savvy are just some of the observations to emerge in research into the lifestyles of young men from Loaded publisher IPC Media in an effort to better market to this hard-to-reach group.
BBC World News creates centralised news operation
by Jennifer Whitehead, Brand Republic, 04-Jul-08, 12:00
LONDON - The BBC is to pool the news gathering teams from BBC World News television, online and BBC World Service radio and online into a centralised pool to create a multimedia international news operation.
Criminal Justice continues to score for BBC One
by Nikki Sandison, Brand Republic, 04-Jul-08, 11:10
LONDON - BBC One's five-part thriller 'Criminal Justice' is still going strong with the penultimate part pulling in 4.6m viewers on BBC One last night, according to unofficial overnight figures, beating ITV1's story of 'Abba: Mama Mia the musical'.
MacConnol takes over as APA chief
by Emma Barnett, Media Week , 04-Jul-08, 11:00
LONDON - Martin MacConnol, chief executive of Wardour Publishing & Design, has taken over as chairman of the Association of Publishing Agencies from Sean King, director at Seven Squared.
Latest Research
- Combine TV and online to boost brand perception say trade bodies
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- Media spend by quarter (year to March 31 2007) Source: Thomson Intermedia
- Brand ads drive internet spend up 9% reports Thomson
- BCMA publishes branded content attitudinal consumer study
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