Media News

Kellogg signs Dame Kelly Holmes as brand ambassador

by Gemma Charles, Marketing 04-Jul-08, 17:01

LONDON - Kellogg has signed up Olympic champion Dame Kelly Holmes to front its £2m Wake Up To Breakfast campaign.

 
 
 

RBS to sponsor new Reuters F1 site

by Andrew McCormick, Media Week , 04-Jul-08, 15:50

LONDON - Thomson Reuters has secured The Royal Bank of Scotland Group as sponsor of a new website dedicated to Formula 1.

 

Deadline looms for 30 under 30 entries

by Harriet Dennys, Media Week , 04-Jul-08, 15:45

LONDON - The closing date of 8 July is looming for Media Week's 30 under 30 competition, with just a few days remaining in which to submit entries.

 
Dominic Colins, group director of new-media at Trader Media

Collins becomes new-media chief at Trader Media

by Ann-Marie Corvin, Media Week , 04-Jul-08, 15:30

LONDON - Auto Trader publisher Trader Media Group has appointed former Sky online director, Dominic Collins, to head its new-media activities.

 
www.itvlocal.com

ITV Local in 'as live' campaign push

by Fiona Ramsay, Media Week , 04-Jul-08, 15:05

LONDON - ITV has launched a new regional TV ad campaign to drive traffic to its ITV Local service.

 
Sir Martin Sorrell, chief executive, WPP Group

GfK move thwarts WPP bid for TNS

by Tristan O'Carroll, Media Week , 04-Jul-08, 14:50

LONDON - Market research outfit GfK has approved plans for a £1.5bn merger with rival Taylor Nelson Sofres - a move which could thwart WPP's long-running attempt to acquire the company.

 
Spikes magazine cover

Haymarket launches athletics title

by Ann-Marie Corvin, Media Week , 04-Jul-08, 14:35

LONDON - Haymarket Network is to launch a tri-annual magazine and website, Spikes, for the International Association of Athletics Federations (IAAF).

 
Loaded: research commissioned by IPC Ignite

IPC drills down into 'hard to target' young men

by Staff, Brand Republic, 04-Jul-08, 14:45

LONDON - Non-committal, cynical about marketing and advertising, and brand-savvy are just some of the observations to emerge in research into the lifestyles of young men from Loaded publisher IPC Media in an effort to better market to this hard-to-reach group.

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BBC World News: creates centralised news hub

BBC World News creates centralised news operation

by Jennifer Whitehead, Brand Republic, 04-Jul-08, 12:00

LONDON - The BBC is to pool the news gathering teams from BBC World News television, online and BBC World Service radio and online into a centralised pool to create a multimedia international news operation.

 
Criminal Justice: on BBC One

Criminal Justice continues to score for BBC One

by Nikki Sandison, Brand Republic, 04-Jul-08, 11:10

LONDON - BBC One's five-part thriller 'Criminal Justice' is still going strong with the penultimate part pulling in 4.6m viewers on BBC One last night, according to unofficial overnight figures, beating ITV1's story of 'Abba: Mama Mia the musical'.

 
Martin Macconnol, APA chairman

MacConnol takes over as APA chief

by Emma Barnett, Media Week , 04-Jul-08, 11:00

LONDON - Martin MacConnol, chief executive of Wardour Publishing & Design, has taken over as chairman of the Association of Publishing Agencies from Sean King, director at Seven Squared.

 
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