MTM readies taxi TV rollout

Media Asia 09-Apr-08, 05:23

HONG KONG - MTM Media will launch a new interactive touch screen TV service in over 400 taxis in Hong Kong this month.

The 'i-Taxi' will have a LCD display installed in the headrest, offering financial news, F&B, film trailers, real estate market trends, and current news, as well as the real time traffic situation in different parts of Hong Kong.

In addition, it will feature TVCs from advertisers, including Luk Fook Jewellery.

“Unlike most of the existing out-of-home medium, the selling points of i-Taxi is its interactive format targeting the busy on the road consumers with a high disposable income,” said MTM sales and marketing director Darren Ng. “We also have a specific channel for any sponsor advertisers who want to produce tailor made marketing content.”