Be Broadband launches campaign on pizza boxes

by Nikki Sandison Brand Republic 16-May-08, 14:40

LONDON - Be Broadband, the premium broadband service owned by O2, is targeting pizza lovers by running a campaign on 50,000 pizza boxes in the Sheffield area.

Booked through Look Media, the test campaign involves normal pizza boxes being converted into a three-dimensional image of a laptop computer, emphasising the quality of Be Broadband's service. The creative work on the boxes was done by MyAgency.

Be Broadband claims that it appeals to heavy broadband users from heavy gamers to advertising, design and media professionals, because it does not slow down their download speeds to save capacity.

This is the first time Be Broadband has used Look Media's Pizzaboxx product but it has previously run campaigns in Bristol, Harrogate and Leeds using its fleet of ad scooters and promotional staff.

John Dick, Look Media director, said: "Pizza boxes are a major medium in other parts of Europe, particularly Germany where O2, for example, has used them extensively.

"They are a great way to reach big audiences and ensure a captive audience in the comfort of their homes so there's no wastage at all."