Lowe unveils Twinings herbal tea campaign

by Staff Campaign 21-May-08, 10:20

LONDON - Lowe has unveiled a press and outdoor campaign highlighting the natural ingredients used in Twinings herbal tea.

The campaign includes four executions, with the strapline: "Twinings. All natural. Is yours?"

The outdoor campaign launches this week, with the press ads set to run in the first week of June.

Credits

Client: Claire Hodge, marketing director, Twinings
Brief: Announce that Twinings Infusions are made with all natural ingredients
Creative agency: Lowe London
Creative director: George Prest
Art director: Emmanuel St M'Leux, Johnny Leathers
Writer: Simon Pearse
Account director: Tony Dunseath
Agency producer: Emma Pirie
Agency planner: Becky Taylor Wilkinson
Photographer: Sophie Broadbridge
Typographer: Dave Towers
Media planning/buying: ZentihOptimedia

Comments

Sam Bishop - 21/05/2008

shame they never actually taste that fruity, no matter how long you leave them they come out tasting like hot water that was poured in the vicinity of a shrivelled orange leaf.

Tony Dunseath - 21/05/2008

Have you tried the new ones? I think they are a lot better.

Matt Kelly - 21/05/2008

I've never been one for Twinings and its herbal fruity flavoured tea range. Sounds disgusting. Having said that, a nice concept. But... will I buy it? of course NOT! www.mattkelly.typepad.com