Quiet Storm wins Pick Me Up ad account

by Hadassah Nymark, campaignlive.co.uk 03-Jul-09, 11:00

LONDON - Quiet Storm has won the ad account for IPC Media's women's magazine Pick Me Up, as the title is relaunched and introduces a redesign and stronger brand image.

The newly designed magazine will be showcased in its three-month sponsorship of Virgin Media TV's Living 1 and Living 2 chat programmes, with hosts including Jerry Springer and Maury Povich.

The Pick Me Up editor, June Smith-Sheppard, said: "Since launch Pick Me Up’s spirit has been defined by its design and originality and this redesign brings a fresh and visually exciting treatment which research has shown our consumers love."