Chris Anderson launches Free to UK media industry

by Staff, mediaweek.co.uk 03-Jul-09, 12:25

LONDON - The Long Tail author Chris Anderson launched his new book Free to the UK media industry last night at London's Royal College of Physicians.

After giving the introductory speech outlining the thinking behind his new book, Anderson, also editor-in-chief of Wired magazine US, pitted his wits against some of the UK's leading media practitioners in a Q&A session.

Joining Anderson on the panel were representatives of the free media world: Paul Brown, managing director of Spotify UK, Stefano Hatfield, editor of thelondonpaper, and Rory Sutherland, vice-chairman of Ogilvy Group UK and president of the IPA.

The panel, chaired by Haymarket Brand Media's Caroline Marshall, fielded questions from the audience on the winners and losers of the free economy and the effect the "radical price point of zero" will have on the media world.

The event was run in association with Media Week, Random House and thelondonpaper.