Lurpak appoints Outside Line to digital account

Ian Darby, campaignlive.co.uk 03-Jul-09, 14:55

LONDON - Arla Foods UK has appointed the independent digital agency Outside Line to handle online creative for its Lurpak brand,

Outside Line won the business after a pitch against five other agencies including the incumbent, Carlson Marketing.

The agency developed an approach based around web applications and a full social media campaign.

Charlotte Buswell, the Lurpak brand manager, said: "Outside Line won the pitch due to its fantastic creative ideas and the strategic direction they plan to take Lurpak digital in."