Mirror to launch standalone football content online

Ian Darby, campaignlive.co.uk 06-Jul-09, 09:10

LONDON - Mirror Group Newspapers is launching a football website in time for the new football season in August.

The launch of the site, www.mirrorfootball.co.uk, will coincide with the new season and will feature an archive of images of iconic football moments alongside breaking news on a club-by-club basis and comment from leading Daily Mirror and Sunday Mirror writers.

Previously unreleased archive material on the site will include shots of Sir Alf Ramsey’s England in training the day before the 1966 World Cup Final, and behind-the-scenes photos of Manchester United and Liverpool’s triumphs in European competitions.

Mark Hollinshead, the managing director of Mirror Group Newspapers, said: "Our firm intention is to fully capture the passion of football and its fans – Mirrorfootball.co.uk will be a uniquely engaging website and a hit with a very broad and knowledgeable audience."