Mason moves to Blue Barracuda

by Sara Kimberley, mediaweek.co.uk 14-Jul-09, 10:25

LONDON - Independent digital agency Blue Barracuda has hired former Mindshare managing partner Andrew Mason as its media director.

Mason will be responsible for the agency's media strategy and planning across all digital media channels. He will also further develop Blue Barracuda's data services.

He will work alongside Blue Barracuda's creative director, Matthew Maxwell, and planning director Nick Berry and will report to chief executive Martin Talks.

Mason joins from direct marketing agency Story, where he was board director, after launching its London office and being responsible for digital billings of £14m a year.

Previously, he worked as managing partner at Mindshare, where he established its offline and online direct marketing department Mindshare Direct.