Nokia unveils tie with Universal Music

by Becky Charles, marketingmagazine.co.uk 06-Nov-09, 09:50

LONDON - Nokia has launched a fresh music partnership intended to boost its digital download service.

The mobile phone manufacturer has tied up with Universal Music Group to provide Nokia customers with exclusive access to fresh tracks from hip-hop artist Rhianna in the run-up to Christmas.

The ‘Comes with Music' services was launched a yaer ago and was intended to emulate the success of Apple in cross-selling services via the iPhone.

The music service offers Nokia customers unlimited downloads as part of the handset price.

 

 

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