A celebrity copycat site has launched, PROs can recommend products

by Kate Magee , prweek.com 03-Jul-09, 10:47

A site has launched that allows celebrity fans to copy their favourite star's lifestyle.

TheNod.com allows fans to see what products and services different stars recommend, and then follow links to buy them.

‘Nods’ or celebrity recommendations are taken from mentions in news media and interviews. But the site is encouraging PR agencies, agents and publicists to tip them off about nods. If a celebrity has been photographed or spotted using a product, wearing an item of clothing or visiting a certain hotel, spa or restaurant, then this information can be submitted for inclusion. Visitors to the site can then click to buy these products and services online via partners including Net-a-Porter, Amazon, Boots, and British Airways.

The site will also have celebrity profiles and interviews. At launch, it had 750 celebrity profiles and 5000 nods. Both UK and USA versions of the site have been developed.

The Nod chairman Rob Hersov said: ‘We have created a website which embraces the aspiration consumers hold for celebrity. It will provide a platform for brands to harness celebrity endorsement and recommendations.’

Borkowski has been handling media for this week’s launch.