Wall Street Journal calls in Ketchum Pleon to promote finance summit

by Matt Cartmell, prweek.com 03-Nov-09, 18:11

The Wall Street Journal has turned to Ketchum Pleon to promote a high-profile finance summit that is expected to have Conservative Party leader David Cameron and Chancellor Alistair Darling on its list of attendees.

The second Future of Finance summit will see 100 leading CEOs, financial executives, fund managers, G20 officials and economists debate and agree priorities for international financial regulation.

Ketchum Pleon is developing a comms strategy for the event, which takes place on 7-8 December in West Sussex. Ketchum is focusing on attracting media from across Europe to the event.

Barclays president Robert Diamond Jr and Permira chairman Damon Buffini are among those also expected
to attend.